Amazon image optimization services

How an optimisation engagement runs

1. 01

   Audit

   Every image against rules and purpose.

   Output: Written audit

2. 02

   Plan

   Fixes ranked by priority.

   Output: Agreed fix list

3. 03

   Edit

   Re-cuts, crops, callouts, order.

   Output: Improved images

4. 04

   Upload and check

   Display on phone and desktop.

   Output: Live images

5. 05

   Review

   Results over comparable periods.

   Output: Result notes

A written audit

Ask for an audit that lists each image, what is wrong with it and what should change: background values, fill, size, text on main images, duplicate angles, unreadable callouts, inaccurate colours. A clear audit lets you decide what to fix now, what to fix later and what needs new photography. It is also useful if you later work with someone else, because it records the state of each listing.

How fixes are usually prioritised

Warning signs

• No audit, straight to redesign

  You may pay for more than needed.

• Over-retouching

  Colours or textures become inaccurate.

• Promises of guaranteed sales gains

  Results depend on more than images.

• Never suggests a reshoot

  Some photos cannot be rescued by editing.

Main image compliance

Ask how the service checks main images: exact white values rather than visual judgement, product fill, size for zoom and no text, logos or props. Amazon's UK guide lists each as a suppression reason.

Example: an optimisation project for a range

What you should receive

Honest reshoot advice

If images are low resolution, poorly lit or show an outdated product, a good service will say editing has limits and estimate what a reshoot or renders would involve. That honesty saves money spent on edits that cannot work.

Tracking results

Ask the service to note the date of each change so you can compare comparable periods afterwards. Changing images on many listings at once makes it harder to see what worked; staggered changes are easier to learn from. A simple spreadsheet of changes and dates is enough.

Callouts and copy

Optimising callouts often means rewriting them more briefly. Ask who checks that shortened wording is still accurate and consistent with the listing bullets and packaging.

What to agree

Agree the listings in scope, the audit format, the number of images edited, revision rounds, who uploads, and ownership of edited files.

Briefing the service

Share the listings, original high-resolution files if you have them, product samples or accurate colour references, brand guidelines and any suppression warnings you have received. Mention any listings already suppressed so they are handled first.

Sequence advice

Beyond fixing individual images, a good service looks at the order and coverage of the whole set: which question shoppers most need answered first, which images duplicate each other and which gaps exist, such as no image showing size or contents. Ask for a recommended sequence for each listing, with a reason for each position, so you can apply the same thinking to new products.

Variants and range

Ask whether the service will check every variant's images and look for issues repeated across the range, such as the same background problem or callout style, which can be fixed in a batch at lower cost.