Motion services
Animated explainer video production services
An explainer production service takes you from an idea to a finished animated video. It begins with a discovery conversation about your offer and audience, writes or refines the script with you, proposes illustration styles in style frames, builds a storyboard with timing, casts and records a licensed voice-over, animates each scene, adds music, sound and captions and exports versions for each place the video will be used. Each stage is approved before the next, so the story is settled before costly animation begins.
Inside: the stages, discovery and script, casting the voice, approvals, warning signs and what you receive.
Illustrative diagram
- Discovery
- Script
- Style
- Animatic
- Animation
How the service runs
Discovery
Offer, audience, questions they ask.
Output: Brief
Script
Drafted, read aloud, approved.
Output: Approved script
Style frames
Look and illustration style.
Output: Approved style
Storyboard and voice
Scenes, timing, recorded voice-over.
Output: Animatic
Animation
Motion, sound, captions, versions.
Output: Final files
Discovery and script
The service should start by understanding what you offer, who it is for and the questions prospective customers ask. From that it drafts a script built around the viewer's problem, using their language rather than internal terms. You check every fact and claim. The script should be read aloud to confirm length; trimming at this stage keeps both cost and running time down. Your sales team can help here.
Approval points
| Stage | You approve |
|---|---|
| Script | Every word, fact and claim |
| Style frames | Colours, characters, illustration style |
| Voice | Voice choice and recorded read |
| Animatic | Scene timing against the voice-over |
| Animation draft | Movement, pacing and sound |
Casting and licensing the voice
The service should offer a few voice samples suited to your audience and tone. Once chosen, the voice-over is recorded from the approved script, and the licence should cover every planned use: website, social, presentations and any paid advertising or broadcast. Changing the script after recording can mean paying for a new session, so the script must be final first.
The animatic
An animatic combines the storyboard frames with the recorded voice-over, showing roughly how the finished video will flow. It is the last inexpensive chance to adjust timing, reorder scenes or cut moments before full animation.
Warning signs in an explainer service
Animation before script approval
Rework when words change.
Jargon-heavy scripts
Written for insiders, not viewers.
Voice licensed for web only
Problems if used in ads.
No captions
Excludes some viewers.
Example: an explainer for a home care agency
Illustrative example — not a client case study
Situation: A home care agency wants families to understand how care is arranged.
- Discovery identifies the questions families ask in the first call.
- The script follows a family from first worry to a care plan in place.
- A warm voice is cast, the animatic is approved and captions are added.
What this shows: Families could see the process before calling. This example is illustrative.
What you should receive
Video
- Full explainer
- Silent captioned cut
- Short teaser if agreed
Artwork
- Character and scene illustrations
- Storyboard and animatic
Rights
- Narrator usage terms
- Track licence for each channel
Accuracy and claims
The service should flag claims that need evidence and avoid promising outcomes. In regulated sectors, ask your adviser to check the script before voice recording. Keep evidence for any figures.
Briefing the service
Share what you offer, who it is for, common customer questions, your brand files, examples you like and where the video will be used. Include questions customers ask on first calls.
Ownership and updates
The finished video, illustrations and project files should be yours. If your service or prices change, source files let a scene be updated without rebuilding the whole explainer, though new voice-over lines may need recording. Keep a copy of the approved script with them.
Choosing a style
The service should present two or three style frames showing the same key moment in different illustration styles, explaining how each suits your audience and budget. Simple icon-based styles are quicker to animate; detailed characters take longer. Choose one that fits your brand and can be reused for future explainers, so a series looks consistent.
Animation and sound
Once the animatic is approved, scenes are fully animated to the voice-over, with music and sound effects mixed so the voice stays clear. Captions are added and checked. You review a full draft for timing and small changes before final versions are exported.
Accessibility
Captions, strong contrast, readable on-screen text and no rapid flashing should be standard. A transcript beside the video on your website helps people who prefer to read.
Questions about animated explainer video production services
What does an explainer production service include?
Discovery, script, style, storyboard, voice-over, animation and versions.
Who writes the script?
The service drafts it with you; you approve every fact.
How is the voice chosen?
From samples suited to your audience.
Why review an animatic before animation?
Storyboard frames with the voice-over, showing timing.
Does the voice licence cover ads?
Only if agreed; check it covers every planned use.
Can the video be updated later?
Yes, more easily with source files.
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