Motion services
Animated infographic design services
An animated infographic service turns your figures into a short animated story. It reviews the data with you, helps choose the findings that matter, writes a short script, designs a chart style that suits your brand, animates the charts with sources shown, checks every figure against the data, and delivers the animation alongside a static version and project files that can be updated. You supply the data and confirm its accuracy; the service makes it clear and keeps it honest.
Inside: the stages, the data review, figure checks, the chart style guide, warning signs and what you receive.
Illustrative diagram
- Data
- Findings
- Style
- Animation
- Checks
How the service runs
Data review
Figures, sources and dates checked.
Output: Data sheet
Findings and script
What the infographic will say.
Output: Approved script
Chart style
Colours, fonts, chart forms.
Output: Style guide
Animation
Charts built, timed, sourced.
Output: Draft
Checks and delivery
Figures verified; video and static.
Output: Final files
The data review
The service should go through your figures with you, confirm their sources and periods, flag anything inconsistent and agree a single data sheet that the animation will use. Animating from a checked sheet, rather than retyping figures from different documents, reduces errors.
What the data sheet records
| Field | Example |
|---|---|
| Figure | 4,200 visits |
| Period | April 2025 to March 2026 |
| Source | Your booking system |
| Comparison | Previous year on the same basis |
| Note | Excludes cancelled bookings |
Choosing the findings
Not every figure needs animating. The service should help pick a few findings that tell a clear story for your audience and order them logically, with a short line of narration or caption for each.
Figure checks
Before delivery, every figure on screen should be checked against the data sheet, and every chart's final frame against its values. You should check too. Scales should be fixed and honest, and estimates or forecasts labelled.
Warning signs in an infographic service
Figures retyped from many documents
Errors creep in.
Cropped axes
Small changes look large.
No sources shown
Credibility at risk.
Charts as flat video only
Hard to update next year.
Example: an impact infographic for a youth charity
Illustrative example — not a client case study
Situation: A youth charity has a year of programme data spread across several spreadsheets.
- The data review produces one checked sheet with sources and periods.
- Four findings are chosen and scripted with short captions.
- The animation and a static version are delivered, with project files for next year.
What this shows: The charity could reuse the structure for its next annual update. This example is illustrative.
What you should receive
Files
- Animated infographic
- Static version
- Short clips per finding
Sources
- Project files
- Chart style guide
Records
- Checked data sheet
- Figure check log
The chart style guide
A short guide sets colours for categories, label fonts, chart forms and motion timing, so future infographics, reports and slides stay consistent. It is especially useful if several teams produce charts.
Accessibility
The service should avoid relying on colour alone, keep contrast strong, caption or narrate findings and provide a static version.
Briefing the service
Share the data, its sources, the audience, where the infographic will be used and any brand chart styles you already have. Name who on your side confirms figures.
Confidential data
If data includes commercially sensitive or personal information, agree confidentiality before sharing and share only the figures needed. Aggregated figures avoid exposing individuals. Remove names and small counts that could identify people before any figures are shared for design work.
The script and captions
Each finding needs one short line that says what the figure means, not just what it is. 'Visits rose by a fifth' is easier to take in than a bare number. The script is approved before animation starts, so the wording and the figures are fixed together, and captions are taken directly from it so the text on screen and any narration always agree.
Revisions and sign-off
Agree how many rounds of changes are included at the script, style frame and draft stages, and who signs off figures on your side. Changing a figure after animation means re-timing that chart, so the data sheet should be final before animation begins. A short written sign-off at each stage keeps everyone working from the same version and avoids late surprises.
Reusing the charts
The same charts can be exported as stills for reports, slides and social posts, and as short single-finding clips. Ask for these at the start so they are planned into the layout rather than cropped afterwards. Static stills also give journalists and partners something easy to quote, with the source line attached.
Questions about animated infographic design services
What does an animated infographic service include?
Data review, findings, chart style, animation, checks and static version.
Who checks the figures?
The service checks against the data sheet; you confirm.
Why use one data sheet?
To avoid errors from retyping figures.
Can the service refresh it with new figures?
Yes, with project files and a style guide.
Is a static version included?
It should be, for accessibility and reports.
Can confidential data be used?
Agree confidentiality and share only what is needed.
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