Pricing and quotation guide
Capability statement design cost
A capability statement is a short document, so design is a modest part of the cost. Much of the effort goes into getting the content right: drawing out capabilities, selecting and checking evidence and writing concise entries. The cost rises with the number of pages, the number of tailored versions and whether an editable master and update guide are included. Tender writing or bid management, if needed, is a separate service.
This guide covers cost drivers, sizes, pricing approaches, versions, comparing quotes and judging value.
Illustrative diagram
What drives the cost
- Content work
- Workshop and editing take most of the time.
- Pages
- Two pages take more layout than one.
- Versions
- Each tailored version adds editing.
- Evidence checks
- Confirming permissions and accreditations.
- Master and guide
- Building an editable master adds a little.
Costs paid to third parties (separate from our fees)
- Bid writing or tender management
- Accreditation or certification fees
- Photography
- Your time in the workshop
Ask whether the quote includes content work or assumes finished text.
Statement work compared
| Work | Typical scope | Relative cost |
|---|---|---|
| Design only | Your text laid out on one page | Lower |
| Content and design | Workshop, editing, one-page master | Moderate |
| Multi-version | Master plus several tailored versions and guide | Higher |
How it is priced
Fixed price
Suits you when
- Scope agreed
Watch out for
- Versions included
- Content work included
Master plus per version
Suits you when
- Targeting buyers over time
Watch out for
- Price per extra version
Design only
Suits you when
- Content finished
Watch out for
- Editable master included
Why content dominates
Fitting your business onto one or two pages means choosing what to leave out, which takes time and judgement. A workshop and a few rounds of editing produce a stronger statement than laying out existing text. If your content is already tight and approved, design-only pricing is possible. Plan an hour or two of your own time for the workshop and reviews.
Tailored versions
Each version for a different buyer type involves reselecting evidence and adjusting emphasis. With a good editable master, this is quick. Ask whether you can produce further versions yourself from the master, which keeps ongoing cost down. Start with the two buyer types you approach most.
Example: content and design for a building surveyor
Illustrative example — not a client case study
Situation: A building surveyor wants a statement to approach housing associations and developers.
- A short workshop and editing are included, producing a one-page master.
- Two tailored versions are included; more can be made from the master.
- Accessible PDFs and a one-page update guide are delivered.
What this shows: The surveyor knew what the content and design each cost. This example is illustrative.
Comparing quotes
Check whether content work is included, page count, number of versions, evidence checks, editable master and guide, accessible PDFs and revision rounds. Bid writing is a different service and should be quoted separately if needed. Ask to see a sample statement.
Judging the value
Value shows in conversations opened, supplier lists joined and how quickly you can respond to opportunities with a relevant version. A strong master saves time on every future approach. Track which versions led to replies.
Keeping the cost down
Gather certificates and client permissions in advance, list your best projects before the workshop and ask for an editable master so you can tailor versions yourself. Settle which buyer types you will target first.
One page or two
A single page forces tight choices and suits first approaches. Two pages allow more evidence and a fuller capability list, which may suit buyers who ask for detail. Two pages take more layout and editing; choose based on what your target buyers expect, and follow any length they specify. A buyer's request always takes priority.
Evidence checks
Checking that accreditations are current, that you have permission for each named client and that outcomes can be supported takes some time but protects you. Buyers may verify claims, and a statement that overstates can damage a relationship before it starts. Gathering certificates and permissions before the project keeps this step short.
Revision rounds
Agree how many rounds are included for the content and for the designed master. Content is where many changes happen; settling it before layout keeps design rounds to a minimum.
Files
Accessible PDFs and a plain-text version for portals add a little to the cost but make the statement usable in more situations. Ask whether both are included.
Updates
Accreditations renew and projects finish. With an editable master and a short guide, you can update the statement yourself; otherwise, ask how small updates are priced so the statement does not go stale between opportunities.
Questions about capability statement design cost
What affects capability statement cost?
Content work, pages, versions, evidence checks and the master.
Why is content work the biggest part?
Fitting the business onto one or two pages takes judgement.
Do tailored versions cost extra?
Each adds some editing; a master keeps it quick.
Is bid writing included?
No; it is a separate service.
Can we make versions ourselves?
Yes, with an editable master.
How do we judge a capability statement?
Conversations opened and quicker, relevant responses.
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