Design services
LinkedIn graphic design services
A LinkedIn design service refreshes your company Page images and gives your posts a consistent, professional look. It reviews your Page and recent posts, designs a logo version and cover image to LinkedIn's published sizes, creates layouts for the kinds of posts you make, prepares ad images if you advertise and builds templates for the people who post. Because LinkedIn posts often come from several people, including staff sharing company news, simple templates matter.
On this page: the stages, Page images, post layouts, templates for many posters, warning signs and what you receive.
Illustrative diagram
- Review
- Page images
- Layouts
- Ad images
- Templates
How the service runs
Review
Page images, recent posts and who posts.
Output: Review notes
Page images
Logo version and cover image.
Output: Page images
Post layouts
For each recurring post type.
Output: Approved layouts
Ad images
If you advertise on LinkedIn.
Output: Ad files
Templates
Editable, with a short guide.
Output: Handover
Page images to LinkedIn's sizes
LinkedIn's help lists a recommended logo of 400 x 400 pixels and a cover image of 1512 x 256 pixels, as PNG or JPEG up to 3MB. The designer should produce a simplified logo version that reads at small sizes and a cover image with important content kept clear of areas the logo and Page details may cover, then check both on a phone and a computer after upload.
Common LinkedIn post layouts
| Post type | Layout focus |
|---|---|
| Company news | Headline and one image |
| Insight or opinion | Short statement or simple chart |
| Event | Date, format and one action |
| Hiring | Role, location type and how to apply |
| Project or case | Photo, short outcome, with client permission |
Templates for many posters
On LinkedIn, posts may come from the company Page and from individuals sharing company news. Templates should be simple enough for anyone to use: swap a headline and photo, export, post. The guide should say which template suits which post and how to keep text short. Locking brand elements where your design tool allows keeps the look consistent however many people use them.
Ad images if you advertise
If you run LinkedIn ads, the designer can prepare images to LinkedIn's advertising specifications, which list 1200 x 628, 1200 x 1200 and 720 x 900 pixels and recommend a 4:5 ratio to avoid borders. Campaign setup, targeting and budgets are handled by whoever manages your ads.
Warning signs in a LinkedIn design service
Cover image not checked after upload
Text hidden behind the logo.
Complex templates
Staff stop using them.
Unsourced statistics
Credibility at risk.
Client logos without permission
Project posts need agreement.
Example: LinkedIn design for a recruitment firm
Illustrative example — not a client case study
Situation: A recruitment firm's consultants each post vacancies in their own style.
- A new cover image and simplified logo are made to LinkedIn's sizes.
- A vacancy template locks the brand and leaves role, location type and apply line editable.
- Consultants test the template and the guide is adjusted.
What this shows: Vacancy posts looked consistent across the team. This example is illustrative.
What you should receive
Company Page
- Simplified logo export
- Cover banner with safe zones marked
- Screenshots of the live Page on phone and desktop
Post kit
- Layouts for each recurring post type
- Shared templates for staff
- One-page posting guide
If advertising
- Ad images in the ratios your campaigns use
Briefing the service
Share your brand files, a link to your Page, examples of recent posts, a list of who posts and the tool they use, and whether you run LinkedIn ads.
Ownership
Templates should be saved in your account, with the designs agreed in writing to be yours. Ask for licence notes for any fonts or stock images.
Career Pages
LinkedIn's help notes that Life tab modules are available only if your Page has been enhanced with Career Pages, with their own image sizes. If you use them, include those images in the brief.
Designing the post layouts
The designer should base layouts on the posts you actually make, approve them at phone size and show how each handles a short and a long headline. Data graphics need simple, sourced charts with clear labels. Project posts need a slot for a photo and a short outcome line, used only with the client's agreement. Each layout should sit comfortably beside your website and proposals, using the same brand rules.
Checking after upload
Page images can look different once uploaded, and the cover image may be partly covered by the logo or Page details on some devices. The designer should check the live Page on a phone and a computer and adjust if needed.
Questions about LinkedIn graphic design services
What does a LinkedIn design service include?
Page images, post layouts, optional ad images and templates.
Which sizes are used for Page images?
Those in LinkedIn's help, such as 400 x 400 for the logo.
Can staff use the templates?
Yes; they should be simple enough for anyone who posts.
Does the service run LinkedIn ads?
No; it can prepare ad images only.
Can we feature client logos?
Only with the client's permission.
What about Career Pages?
Include them in the brief if you use them; sizes differ.
Sources referenced
Platform features, guidance and rules change. We check the current versions before committing to an approach. This page is general information, not legal advice.
- LinkedIn: Image specifications for your LinkedIn Pages and Career Pages (opens in a new tab) — reviewed 2026-10-30
- LinkedIn: Single image ads advertising specifications (opens in a new tab) — reviewed 2026-10-30
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