Video services
Product video editing services
A product video editing service turns footage of your products into videos for product pages, marketplaces and social posts. For a range of products, it sets up a template, with the same structure, label style and ending, so each video is consistent and quicker to edit. It builds each edit around the questions customers ask, checks colour against the real product, verifies labels against product information and exports versions for each place you sell. You supply the footage, product details and any claims you want shown.
Inside: the template, working from customer questions, colour checks, versions, warning signs and what you receive.
Illustrative diagram
- Template
- Questions
- Edit
- Check
- Versions
How the service runs
Template
Structure, label style, opening and ending.
Output: Product video template
Questions
Key questions per product.
Output: Edit notes
Edit
Footage cut to the template.
Output: Draft
Check
Colour, labels, claims.
Output: Approved edit
Versions
Product page, marketplace, social.
Output: Final files
A template for the range
Using the same structure, such as first look, details, scale and use, and the same label style for every product, makes videos consistent across your shop and speeds up editing. The template should allow for products with different features without forcing every video into the same length.
Notes to send per product
| Note | Example |
|---|---|
| Top questions | Does it fit a 15-inch laptop? Is it waterproof? |
| Key features | Padded sleeve, side pockets, rain cover |
| Dimensions and materials | From your product information |
| Claims allowed | Only those you can support |
| Channels | Product page, marketplace, social |
Colour checked
The editor should correct colour and, where possible, check it against a physical sample or a reference photo you supply. Avoid any grading that makes a product look different from the item customers receive. A short colour note can go on the product page for hard-to-capture finishes.
Labels and claims
Labels for dimensions, materials and features should come from your product information, and the editor should check each against it. Claims such as 'waterproof' or 'eco' must be ones you can support. If a label seems inconsistent with the footage, the editor should ask.
Warning signs in a product video service
Heavy filters
Products look different in real life.
Labels typed from memory
Wrong dimensions shown.
One export for every channel
Marketplace rules ignored.
Exaggerated demonstrations
Misleading customers.
Example: videos for a kitchenware range
Illustrative example — not a client case study
Situation: A kitchenware brand has footage of forty products from one studio shoot.
- A template sets a twenty to forty second structure with consistent labels.
- Each product's notes list its top two questions, answered first.
- Product page, marketplace and vertical social versions are exported for each.
What this shows: The range had consistent videos across every channel. This example is illustrative.
What you should receive
Setup
- Product video template
- Label style
Per product
- Videos for each channel
- Labels checked against data
Records
- Music licence notes
- Colour check notes
Marketplace versions
Marketplaces have their own rules on product video length, content and format. The service should check the marketplace's current seller help before exporting and keep a version that follows it. Note the date you checked.
Filming tips
The service can suggest how to film for a good edit: plain background, soft even light, a turntable or slow movement, close-ups of each feature and a shot showing scale. Consistent filming makes the template work. A tip sheet for whoever films keeps the range consistent.
Ownership and files
Finished videos and the template should be yours to use on any channel. Agree how long footage and project files are kept, so new versions can be made if a product changes or a marketplace updates its rules.
Editing each product
For each product, the editor selects the clearest shots, orders them around the top questions, colour-corrects, adds labels from your data and fits the result to the template. Products with unusual features may need an extra shot or two. Drafts are reviewed for accuracy before final versions are exported. Batching similar products together keeps the work efficient.
Reviewing drafts
Check colour against the real product, every label against your data and any claims against what you can support. Send all comments for a batch together.
Music
If music is used, the service should use tracks licensed for your use and keep a record, with a consistent style across the range.
When products change
If a product is updated, such as a new colour or a changed feature, the video may need re-editing or a new shot. Keeping project files makes small updates quick.
Questions about product video editing services
What does a product video service include?
A template, edits from your footage, colour and label checks and versions.
Why use a template?
For consistency across the range and quicker edits.
How is colour checked?
Against a sample or reference photo you supply.
Who supplies product details?
You do; the service checks labels against them.
Are marketplace versions included?
They should be, made to current marketplace rules.
Does the service film products?
This page covers editing; filming is separate.
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