Pricing and quotation guide
Sales presentation design cost
A sales presentation project is priced around the system rather than a single deck. The main drivers are the size of the deck audit, how many layouts the master needs, how many slides the library contains, how many case slides and diagrams are rebuilt, and whether training and an update process are included. A master and twenty core slides for a small team is a contained project. A large library covering many services and sectors for a big sales team takes much longer.
This guide covers cost drivers, sizes, pricing approaches, the library, training, comparing quotes and judging value.
Illustrative diagram
What drives the cost
- Deck audit
- More decks to review, more time.
- Master layouts
- Each slide type is designed and built.
- Library size
- Every module slide is rebuilt and checked.
- Case slides and diagrams
- Evidence and visuals take extra care.
- Training and updates
- Sessions and ongoing changes add time.
Costs paid to third parties (separate from our fees)
- Presentation software licences
- Copywriting new content
- Photography of team or projects
- Your team's time in the audit and training
Ask for the number of library slides in the quote, not just 'a deck'.
Project sizes compared
| Size | Typical scope | Relative cost |
|---|---|---|
| Small | Master and around twenty core slides | Lower |
| Standard | Master, modules for services and a few sectors, guide | Moderate |
| Large | Extensive library, many case slides, training for a big team | Higher |
How it is priced
Fixed project
Suits you when
- Library plan agreed
Watch out for
- Slide count
- Training included
Phased
Suits you when
- Budget spread over time
Watch out for
- What each phase covers
Project plus updates
Suits you when
- Content changes often
Watch out for
- Update allowance
- Turnaround
Phasing the work
A sensible approach is to build the master and core slides first, then add service and sector modules in later phases. The team starts using the system sooner, and later phases benefit from their feedback. Ask the service to quote each phase separately.
Training
Training adds a little to the cost but is what turns a library into a habit. A short session, plus a written guide, may be enough for a small team. Larger teams may need sessions for each group.
Example: a phased project for a marketing agency
Illustrative example — not a client case study
Situation: An agency wants a sales library but has a limited first-quarter budget.
- Phase one covers the audit, master and twelve core slides.
- Phase two adds modules for four services in the next quarter.
- A training session and guide are included in phase one.
What this shows: The team used the system from the first phase. This example is illustrative.
Comparing quotes
Check the audit scope, number of master layouts, library slide count, case slides and diagrams, software used, guide and training, revision rounds, update options and ownership. A quote for a single deck is not comparable with one for a library.
Judging the value
Value shows in time saved preparing decks, consistency across the team and fewer outdated figures in front of buyers. Ask salespeople how long deck preparation takes before and after, and whether they still keep private versions. Check after a quarter.
Keeping the cost down
Start with the core and your most-sold services, reuse strong existing slides, supply approved content, and phase sector modules over time. Agree the library plan before design.
Ongoing updates
Prices, team members, case studies and services change. If your owner can update slides from the master, ongoing cost is low. If you prefer a designer to make updates, an update allowance or per-slide rate keeps the library current without a new project each time.
New content
The audit can show gaps, such as a service with no overview slide or a sector with no examples. Writing that new content is a separate task from design. If your team can draft it, the designer only needs to lay it out; if not, ask for writing to be quoted separately so the design price stays comparable.
Case slides and diagrams
Case slides take longer than text slides because each needs the client's situation, what you did and the outcome laid out consistently, often with a photo. Permission must be confirmed for each. Process diagrams and comparison tables take design time too. Count both before asking for quotes, since they can be a large share of the library.
The audit
Reviewing every deck the team uses takes time but prevents good slides being lost. A small team with a few decks needs a short audit; a large team with many private versions needs more. Ask salespeople to send their decks before the audit starts.
Questions about sales presentation design cost
What affects sales presentation cost?
Audit, master layouts, library size, case slides and training.
Can the work be phased?
Yes; master and core first, modules later.
Is training worth paying for?
It helps the team adopt the system.
How are updates priced?
As an allowance, per slide, or handled by your owner.
Is new writing included?
Not by default; ask for it to be quoted separately.
What shows a sales deck system is working?
Time saved, consistency and current figures in every deck.
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