Design & Branding
Packaging and labels
Packaging and labels: product packaging, label, box, pouch and bottle label design, artwork preparation, inserts, hang tags, redesigns and retail sleeves, with pages for beauty, food, coffee, fashion, gift, homeware, pet and craft businesses. LetGetGrow designs packaging and labels. Printing and box or pouch manufacture can be included in the quotation through suitable production partners, with specifications, quantities, production arrangements, delivery locations, costs and timelines agreed for each project, or arranged with a printer or supplier of your choice. Food label content and allergens come from GOV.UK food labelling guidance, cosmetics label content from GOV.UK cosmetics guidance, and packaging producer thresholds from GOV.UK extended producer responsibility guidance. Your business confirms what its labels must show.
Service overview
- Product packaging designHow product packaging design works: the brief, information hierarchy, pack structure, mandatory label content, printer specifications, proofs and samples.
- Product label designHow product label design works: fitting brand and mandatory text into a small space, legibility rules, front and back labels, materials and printers.
- Box packaging designHow box packaging design works: choosing a box style, the dieline, planning each panel, inserts and protection, unboxing and checking a made-up sample.
- Pouch packaging designHow pouch packaging design works: pouch styles, the supplier's template, seals and gussets, windows, shelf presence, mandatory text and printed samples.
- Bottle label designHow bottle label design works: measuring the label panel, curves and tapers, wrap-around labels, neck labels, materials for wet conditions and test prints.
- Packaging artwork preparationWhat packaging artwork preparation involves: printer specifications, dielines, bleed and safe areas, colours, fonts and images, proof checks and versions.
- Product insert designHow product insert design works: thank-you cards, instructions and care guides, review and reorder prompts, QR codes, size and paper choices.
- Hang tag designHow hang tag design works: what a tag carries, size and shape, price and barcode areas, holes and strings, card and finishes, and tags for a whole range.
- Packaging redesignHow packaging redesign works: reasons to change, what customers recognise, evolution or overhaul, updating mandatory information, phasing stock and stockists.
- Retail sleeve designHow retail sleeve design works: when a sleeve helps, measuring the pack, fit and tolerance, what shows and what stays hidden, mandatory information and samples.
Choosing a provider
- Product packaging design servicesChoosing a packaging designer: questions to ask, printer templates, who checks legal text, concept rounds, proofs and samples, file ownership and fees.
- Product label design servicesChoosing a label designer: measuring the container, laying out mandatory text legibly, label printers, materials, test prints and file handover.
- Box packaging design servicesChoosing a box packaging designer: box makers and dielines, 3D presentation, panel planning, inserts, transit tests, made-up samples and file handover.
- Pouch packaging design servicesChoosing a pouch designer: supplier templates, seals and gussets, filled mock-ups, windows, mandatory text layout, printed samples and file handover.
- Bottle label design servicesChoosing a bottle label designer: measuring the bottle, curved and tapered templates, front visibility, materials for wet use, test labels and files.
- Packaging artwork preparation servicesChoosing help with packaging artwork: printer specifications, content checks, finish layers, version control, proof review, turnaround and liability.
- Product insert design servicesChoosing an insert designer: deciding the insert's job, copywriting, layout for the pack, QR code testing, review request wording and print-ready files.
- Hang tag design servicesChoosing a hang tag designer: point-of-sale content, price and barcode space, range-wide designs, card and attachment advice, samples and print files.
- Packaging redesign servicesChoosing help with packaging redesign: what works now, recognition, concept options, content re-checks, artwork for every variant and roll-out planning.
- Retail sleeve design servicesChoosing a sleeve designer: measuring and tolerance, checking what the sleeve hides, seasonal and bundle versions, barcodes and samples on real packs.
Pricing and quotation guide
- Product packaging design costWhat affects packaging design cost: packs and variants, structural work, concept rounds, mandatory content layout, mock-ups, artwork preparation and samples.
- Product label design costWhat affects product label design cost: labels and variants, mandatory text, front and back labels, materials and finishes, artwork and test prints.
- Box packaging design costWhat affects box packaging design cost: standard or custom structure, panels and variants, inside print, inserts, mock-ups, samples and tooling.
- Pouch packaging design costWhat affects pouch design cost: pouch style and panels, variants, windows and finishes, mock-ups, supplier set-up such as plates, samples and minimums.
- Bottle label design costWhat affects bottle label design cost: labels per bottle, variants, shaped labels and cutters, materials and finishes, test labels and printing.
- Packaging artwork preparation costWhat affects packaging artwork preparation cost: packs and variants, state of source files, printer specification, finishes, content checks and deadlines.
- Product insert design costWhat affects product insert design cost: card or folded leaflet, number of versions, copywriting, illustrations, QR code pages, print size and paper.
- Hang tag design costWhat affects hang tag design cost: one tag or many, shape and cutters, card and finishes, strings and fasteners, printed prices or barcodes and quantity.
- Packaging redesign costWhat affects packaging redesign cost: refresh or full redesign, packs and variants, content re-checks, new templates or materials, samples and old stock.
- Retail sleeve design costWhat affects retail sleeve design cost: one sleeve or seasonal versions, shape and cut-outs, card and finishes, barcodes for sets and fit samples.
Industry solution
- Product packaging design for beauty brandsPackaging design for beauty brands: cosmetics label content, small containers and outer boxes, claims you can prove, shade ranges, finishes and samples.
- Product packaging design for food brandsPackaging design for food brands: GB mandatory label details, allergen emphasis, minimum text size, date marks, flavour ranges and food-contact materials.
- Product packaging design for coffee brandsPackaging design for coffee brands: stock bags with labels or printed bags, origin and roast details, grind and weight variants, and food label content.
- Product packaging design for fashion brandsPackaging design for fashion brands: mailer boxes and bags, tissue and stickers, swing tags, returns, keeping costs per order sensible and EPR thresholds.
- Product packaging design for gift brandsPackaging design for gift brands: giftable presentation, sets and hampers, seasonal editions, protecting contents, message cards and contents that bring rules.
- Product packaging design for homeware brandsPackaging design for homeware brands: protecting fragile and bulky items, showing the product, care and assembly information, retail versus online packs.
- Product packaging design for pet brandsPackaging design for pet brands: pet food statutory labelling, feeding guidance, large bags and resealing, appealing to owners, ranges by animal and life stage.
- Product packaging design for craft businessesPackaging design for craft businesses: small runs, stamps, stickers and sleeves on plain stock, hand-made size variation, printing at home and when to scale.
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