Pricing and quotation guide
Email platform migration cost
The cost of moving email platforms depends on how much is running in the old one. Contacts and their consent statuses need exporting, mapping and checking. Every automation needs mapping and rebuilding, and templates usually need recreating in the new editor. Each sign-up form and integration must be switched and tested. Authentication on the new platform and a staged first send add a little more. There is also a cost you pay the platforms: subscriptions may overlap for a period while both are needed. A small list with one welcome email is a quick move; a shop with many automations and integrations is a bigger project.
We set out what drives the cost, migration sizes, pricing approaches and judging value. No prices are given, because they depend on scope and provider; LetGetGrow sets out the cost for your project in a custom quotation.
Illustrative diagram
What drives migration cost
- Contacts and consent
- Export, mapping and checks.
- Automations
- Each mapped, rebuilt and tested.
- Templates
- Recreated in the new editor.
- Forms and integrations
- Each switched and tested.
- Switch-over
- Authentication and staged sends.
Costs paid to third parties (separate from our fees)
- Both platforms' subscriptions during overlap
- Developer time for forms or DNS
- Template redesign
Ask for the number of automations and forms to be listed in the quote.
Migrations compared
| Migration | What it involves | Relative cost |
|---|---|---|
| Small list, one welcome email | Import, one flow, one form | Lower |
| Several automations and forms | Rebuilds and switches | Moderate |
| Shop with integrations | Many flows, events, apps | Higher |
How migrations are priced
Fixed project
Suits you when
- Clear inventory
Watch out for
- What counts as extra
Inventory then quote
Suits you when
- Unsure what exists
Watch out for
- Cost of the inventory step
Phased
Suits you when
- Large account
Watch out for
- Overlap period
Automations
Automations usually need rebuilding because platforms use different triggers and logic. Each one takes mapping, building, copy transfer and testing. Use the move to retire automations that no longer earn their place, which also reduces cost.
Subscription overlap
You may need both platforms for a while: the new one while flows are rebuilt and tested, the old one until everything has been checked and history exported. Plan the overlap period and its cost.
Example: inventory then quote
Illustrative example — not a client case study
Situation: A gift shop is unsure what is running in its old email platform.
- A small fee covers an inventory, which finds three active automations, two unused ones and four forms.
- The migration quote covers the three active automations, four forms and one template.
- The two unused automations are retired rather than rebuilt.
What this shows: The shop paid only to move what it still needed. This example is illustrative.
Comparing quotes
Check consent mapping, suppressions, automations, templates, forms, integrations, authentication, staged sends, history export and sign-off before closing the old account.
Keeping costs down
Retire unused automations and forms, export your own reports, keep templates simple and plan the move for a quieter period.
Judging value
A good migration shows in no complaints from people who had unsubscribed, automations running from day one and steady deliverability on the new platform.
Consent mapping
Mapping each contact's status from the old platform to the new one, importing suppressions first and checking the result takes care. It is the part that protects you from emailing people who opted out, so it should never be the corner a cheaper quote cuts.
Templates
Templates rarely transfer between editors. Recreating them is extra work; redesigning them at the same time costs more but may be worth it if the old design is dated. Ask which the quote includes.
Forms and integrations
Each sign-up form, pop-up app and connected system needs switching and testing. Listing them all before getting quotes makes prices comparable and avoids surprises.
Staged sends
Planning the first sends on the new platform, starting with engaged contacts, takes a little extra time and protects deliverability.
Exporting history
Exporting campaign reports, engagement lists and any data you want to keep from the old platform takes some time. It is easy to forget until the old account has closed, so make sure it is in the plan and the quote.
Testing
Every rebuilt automation, switched form and reconnected integration should be tested before the old platform is turned off. Ask how testing is scoped, since it is the step that catches the silent failures migrations tend to cause.
The inventory
If you are unsure what runs in the old platform, a small paid inventory first makes the main quote accurate and often reduces it.
Reconnecting systems
Shops, booking tools and CRMs that sent data to the old platform need connecting to the new one, then testing with real events. Built-in connections are quick; custom ones may need a developer. Ask which systems the quote covers.
Questions about email platform migration cost
What affects migration cost?
Contacts, automations, templates, forms and integrations.
Will we pay for two platforms?
Possibly, during the overlap.
Do automations need rebuilding?
Usually; budget for each one.
Can an inventory come first?
Yes, and it can lower the main quote.
How can costs be reduced for email platform migration?
Retire unused automations and forms.
How is value judged for email platform migration?
No unsubscribed contacts emailed and steady sending.
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