Digital Marketing
Email automation
Automated emails triggered by what subscribers and customers do: welcome, abandoned basket, post-purchase, win-back, lead nurturing, reactivation, browse abandonment, replenishment and onboarding flows, with pages for beauty, fashion, pet, food, homeware, subscription, online retail and gift businesses. Consent and opt-out rules are quoted from the ICO's PECR guidance and sender requirements from Gmail's sender guidelines. Tracking-consent questions are referred to an adviser; timings are illustrative and no results are promised.
Service overview
- Email marketing automationEmail automation explained: triggers, flows and exit rules, which flows to build first, consent in automated emails, testing and checking flows keep working.
- Welcome email flow setupSetting up a welcome email flow: what each email does, timing, setting expectations, a first action, exits for people who buy, and measuring the flow.
- Abandoned cart email setupSetting up abandoned basket emails: who can receive them, timing, what the reminder says, discount caution, stopping the flow on purchase, and testing.
- Post purchase email flow setupSetting up post-purchase emails: transactional and marketing kept apart, care and usage tips, review requests, related products, timing and exit rules.
- Winback email flow setupSetting up a win-back email flow: defining a lapsed customer, a check-in before any offer, honest reasons to return, a sunset step and measuring returns.
- Lead nurturing email setupSetting up lead nurturing emails: what triggers them, content matched to where a lead is, permission for business contacts, hand-off to sales and measuring it.
- Customer reactivation email setupSetting up reactivation emails for inactive subscribers: defining inactivity by clicks, a short re-engagement series, a sunset policy and protecting delivery.
- Browse abandonment email setupSetting up browse abandonment emails: tracking and consent checks, who can receive them, gentle content, frequency limits, exits and measuring results.
- Replenishment email flow setupSetting up replenishment emails: which products suit them, timing from usage, one-click reorder links, accurate details, exits for reorders and measuring results.
- Customer onboarding email setupSetting up onboarding emails for new customers: the first useful moment, what to send and when, emails triggered by progress, help routes and measuring onboarding.
Choosing a provider
- Email marketing automation servicesEmail automation services: a review of what you send, a flow plan, flows written and built in your platform, every branch tested, and regular health checks.
- Welcome email flow setup servicesWelcome flow setup services: sign-up routes checked, flow mapped with exits, emails written in your voice, built in your platform and tested from every form.
- Abandoned cart email setup servicesAbandoned basket email services: shop data checked, consent rules applied, reminders written and built, order exits tested and results reviewed after launch.
- Post purchase email flow setup servicesPost-purchase flow services: product groups mapped, tips written from your knowledge, review requests set up fairly, returns handled and every branch tested.
- Winback email flow setup servicesWin-back flow services: order data analysed to set lapse windows, consent checked, sequence written and built, offer rules agreed and results reviewed.
- Lead nurturing email setup servicesLead nurturing services: lead sources mapped, sequences written from your expertise, hand-off alerts set up with your CRM or inbox, and results reviewed by quarter.
- Customer reactivation email setup servicesReactivation services: engagement analysed, inactivity threshold agreed, re-engagement series and preferences built, a sunset policy written and applied.
- Browse abandonment email setup servicesBrowse abandonment services: consent questions raised with you first, tracking checked against consent, one helpful email built with caps and exits, then reviewed.
- Replenishment email flow setup servicesReplenishment flow services: products selected, reorder gaps measured from order data, reminders built with reorder links, exits for subscriptions and results reviewed.
- Customer onboarding email setup servicesOnboarding email services: the customer journey mapped to the first useful moment, progress data connected, emails written and built, stuck-customer alerts and reviews.
Pricing and quotation guide
- Email marketing automation costWhat affects email automation cost: number and complexity of flows, data connections, branches, emails per flow, testing, platform plan and ongoing checks.
- Welcome email flow setup costWhat affects welcome flow setup cost: number of emails, branches by sign-up route, copy and design, sign-up offers, testing across forms and later updates.
- Abandoned cart email setup costWhat affects abandoned basket email cost: shop connection work, number of emails, dynamic product blocks, discount rules, testing and platform plan needs.
- Post purchase email flow setup costWhat affects post-purchase flow cost: number of product groups, emails per group, content writing, delivery and returns data, review tools and upkeep.
- Winback email flow setup costWhat affects win-back flow cost: order data analysis, number of emails, product-based branches, offer rules, sunset setup and reviewing results.
- Lead nurturing email setup costWhat affects lead nurturing setup cost: number of lead sources, content writing, CRM or inbox alerts, form permission changes and quarterly reviews.
- Customer reactivation email setup costWhat affects reactivation setup cost: list size and age, engagement analysis, data from shop or till, preferences page work and the ongoing automatic flow.
- Browse abandonment email setup costWhat affects browse abandonment email cost: consent and tracking work, cookie banner changes, emails per category, product blocks, caps and testing.
- Replenishment email flow setup costWhat affects replenishment flow cost: number of products and sizes, order data analysis, reorder link setup, subscription exclusions and timing reviews.
- Customer onboarding email setup costWhat affects onboarding email cost: number of steps, progress data connections, branches by customer type, stall alerts, content writing and reviews.
Industry solution
- Email marketing automation for beauty brandsEmail automation for beauty brands: routine-based welcome emails, replenishment from product size, how-to-use guides, careful claims and sensitive data.
- Email marketing automation for fashion brandsEmail automation for fashion brands: size and fit help, back-in-stock alerts, new-drop announcements by preference, returns-aware follow-ups and style suggestions.
- Email marketing automation for pet brandsEmail automation for pet brands: pet profiles by species and life stage, food replenishment, life-stage changes, care tips and leaving health advice to vets.
- Email marketing automation for food brandsEmail automation for food brands: delivery and freshness information, recipe and serving ideas, replenishment, seasonal ranges, and allergen questions left to you.
- Email marketing automation for homeware brandsEmail automation for homeware brands: room and style preferences, large-item delivery emails, care guides, longer buying cycles and gentle suggestions.
- Email marketing automation for subscription businessesEmail automation for subscription businesses: onboarding, upcoming delivery notices, payment issues, pause and skip options, cancellation and win-back.
- Email marketing automation for online retailersEmail automation for online retailers: a core set of flows in priority order, shop data connected, coordination with campaigns, frequency limits and regular checks.
- Email marketing automation for gift businessesEmail automation for gift businesses: buyers and recipients kept apart, occasion reminders with consent, delivery cut-offs, gift messages and seasonal peaks.
Start a conversation
Have a project in mind?
Tell us what you want to build, automate or improve. We will review it and reply with clear next steps and, where the scope is clear, a custom quotation.
Prefer email? info@letgetgrow.com