Campaign landing page design services

Work backwards from the launch date

The campaign date rarely moves, so the page schedule has to. A realistic plan starts from the launch and counts back: time for tracking checks and phone testing, time for your final approval, time for design and build, and time for the brief and copy before that.

When we receive a campaign brief, the first thing we check is whether the date leaves enough room for each of those steps. If it does not, we say so at the outset and suggest what can be simplified.

What a campaign page brief should include

Working with your ad or email team

Often the person running the adverts or emails is not the person building the page. That split works well when both sides agree three things early: the exact destination URL for each link, the tracking parameters each channel will use and the event that counts as a conversion.

We are happy to work directly with your in-house marketer or agency. We do not run the ad campaigns or send the emails ourselves unless that is separately agreed.

Approval rounds that keep the date safe

Agreeing the number and timing of reviews before design starts prevents late changes from pushing past the launch.

1. 01

   Outline review

   Headline, offer wording and section order approved as text.

   Output: Approved outline

2. 02

   Design review

   Page reviewed on desktop and phone; one consolidated set of changes.

   Output: Approved design

3. 03

   Pre-launch check

   Links, tracking and form tested; final sign-off.

   Output: Launch approval

What to look for in a campaign page designer

What puts campaign dates at risk

• Offer terms still changing

  Every change to price, dates or conditions ripples through copy, design and approval.

• A new reviewer at the last stage

  Late opinions reopen decisions that were already approved.

• Tracking left until launch day

  Problems found on the day either delay launch or leave the campaign unmeasured.

After the campaign

Once the campaign ends, a short review is worth the time: how each channel performed on completed actions, which version of the copy did better if more than one was tested, and what to change next time. We also carry out the agreed end-of-campaign step, whether that is updating the page, redirecting it or turning it into a template for the next campaign.

Keeping a short record of each campaign page makes later campaigns quicker and better informed.

Getting campaign assets to us early

A common cause of campaign page delays is waiting for assets: the final offer wording, product images, logos for partners and the advert creative itself. Sharing these in one folder at the start, even in draft form, lets design begin while the final versions are being approved, and avoids a scramble in the last few days before launch.