Pricing and quotation guide
Mobile landing page design cost
Designing for phones is not a separate add-on to a landing page. It is part of designing the page properly. What changes the cost is how much work the phone experience needs: a new page designed phone-first, or an existing desktop page that has to be reworked.
This page explains the cost differences between those situations and the mobile-specific items that appear in a quotation.
Illustrative diagram
Mobile landing page
- Phone-first layout
- First screen
- Content order
- Images and speed
- Compression
- Sizing
- Forms and calls
- Input types
- Call button
- Device testing
- Several phones
- Slow connection
New phone-first page or rework an existing one
New phone-first page
Suits you when
- The current page was designed for desktop
- Much campaign traffic may arrive on phones
- The message also needs updating
Watch out for
- Full design and build cost
- Tracking must be set up again
Rework the existing page
Suits you when
- The structure is sound
- Problems are mainly sizes, spacing and speed
- The page already converts reasonably
Watch out for
- Deep layout problems may not be fixable this way
- Old code can limit improvements
Mobile-specific cost items
- Phone-first layout
- Planning content order and the first screen for small screens; part of every new page.
- Image optimisation
- Producing images sized and compressed for phones, more work if there are many.
- Form rework
- Input types, autofill, error messages and button placement for touch.
- Click-to-call and messaging
- Call buttons and messaging links, with tracking where used.
- Real-device testing
- Checks on several phones and a slower connection, with screenshots.
- Legacy page constraints
- Older page builders or themes can make mobile changes slower.
Costs paid to third parties (separate from our fees)
- Page builder or theme licences, if a change is needed
- Call tracking subscription, if used
- Stock images, if new ones are needed
Licences and subscriptions are paid to their providers and listed separately.
Small fixes and deeper changes
Some mobile problems are quick to fix; others mean the page needs rethinking.
| Problem | Typical fix | Effort |
|---|---|---|
| Buttons too small | Resize and space targets | Small |
| Wrong keyboard on form fields | Correct input types and autocomplete | Small |
| Large images slowing the page | Resize, compress and lazy-load | Small to moderate |
| Headline hidden below a large image | Reorder the first screen | Moderate |
| Multi-column layout that collapses badly | Restructure the page for phones | Larger, often a redesign |
Why testing appears as its own line
Testing on real phones takes time: opening the page on different screen sizes, filling in the form, checking the call button and timing the page on a slower connection. It is easy for a quotation to leave this out and for problems to be found by customers instead. We show testing as a separate line so you can see it is included and what it covers.
To quote a mobile landing page
Tell us
- Where the page's traffic comes from
- Whether an existing page should be reworked
- The action you want visitors to take
Share if you can
- Analytics showing device mix
- Screenshots of problems you have noticed
- Access to the current page builder
Judging the value of mobile work
If your analytics show that most landing page visitors use phones but most conversions come from desktop, the phone experience may be losing people. That gap is worth investigating before spending more on advertising. Your device report is the simplest starting point, and we can look at it with you before quoting.
Where the gap is small, a few targeted fixes may be all that is needed.
Example: reworking a desktop-era page
Illustrative example — not a client case study
Situation: A training provider's course landing page was designed for desktop and receives most traffic from social ads on phones.
- A phone review finds the headline below a large banner and a form with tiny fields.
- The first screen is reordered, the banner replaced with a compressed image and the form rebuilt.
- The page is tested on several phones and the results compared over the following weeks.
What this shows: A rework rather than a full rebuild kept costs moderate. This example is illustrative.
Questions about mobile landing page design cost
Is mobile design an extra charge?
Not on a new page; phone-first design is part of the work. Reworking an old page is quoted on its own.
Can you just fix the worst mobile problems?
Yes. Small fixes such as button sizes and form types are often quick.
Is device testing included?
Yes, listed as its own line so you can see it.
Do we need a new page builder?
Usually not. If your current one limits mobile layouts, we explain the options and their costs.
Does click-to-call cost extra?
A basic call button is simple. Call tracking needs a separate tool and setup.
How do we know if mobile is the problem?
Compare phone and desktop conversion rates in your analytics. A large gap is worth investigating.
Can mobile work be combined with other page changes?
Yes. If the message or offer is changing anyway, doing both together usually costs less than two separate projects.
Do faster pages cost more to build?
Not necessarily. Speed mostly comes from restraint: fewer scripts, smaller images and simpler layouts.
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