Choosing a provider
Service website redesign services
Service businesses need a redesign partner who thinks about enquiries first and visuals second. The right partner asks how work comes in, which pages earn it and what customers ask before booking.
This page explains how to recognise that kind of partner and what their proposal should include.
Illustrative diagram
Judge partners by their questions
In a first conversation, notice what a potential partner asks. If the questions are about colours and favourite websites, the redesign will probably focus on looks. If they ask where enquiries come from, what customers ask most, which services are most profitable and how quickly you respond, they are thinking about results.
The second kind of partner is more likely to deliver a site that brings work rather than one that only looks fresh.
What the proposal should cover
| Item | Why |
|---|---|
| Review of current enquiry sources | Shows what to protect |
| Plan for pages that already work | Avoids losing what brings enquiries |
| Approach to service page content | Most of the improvement comes from content |
| Enquiry route testing | Every route works before launch |
| Measurement after launch | Shows whether the redesign helped |
Involving the people who handle enquiries
They know
- The questions every customer asks
- Why some enquiries never become jobs
- Which services customers misunderstand
Ask a partner to
- Speak to them briefly early on
- Show them draft service pages
- Test the new enquiry route with them
Who writes the service pages
Most of a service website's improvement comes from better service page content. A partner should either help write it, through interviews with you, or give clear guidance if you write it. Ask which, and how many review rounds are included.
Pages written without understanding your services tend to sound generic. Interviews with the people who deliver the work produce more specific, convincing pages.
Warning signs
Template-first proposals
A design chosen before anyone understands your services.
No mention of existing pages
Working pages may be lost.
Offers to fill testimonials
Invented reviews are dishonest and risky.
Agreeing how success is measured
Before starting, agree a simple measure, such as enquiries per month by source, and record the current level. A partner confident in their approach will welcome being measured on it.
How an engagement runs
Listen
How work comes in, what customers ask, what you want more of.
Output: Findings
Plan
Pages to protect, rewrite or retire; enquiry route changes.
Output: Redesign plan
Build
Service pages, trust content and contact routes built and tested.
Output: Site for review
Measure
Enquiries compared with the baseline after launch.
Output: Results summary
Examples of work
Service customers want to see work similar to theirs. A partner should help you gather examples you have permission to show, organised by service, with short descriptions of the job. Photos of real work, even taken on a phone, are far more persuasive than stock imagery.
Support after launch
Service lists, prices and areas change. Agree how updates will be made after launch, whether by your team in an easy editor or by requesting changes, so the site stays accurate as the business evolves.
Checking fit with your business size
Some redesign partners specialise in large companies with marketing teams and long approval processes; others in small businesses where the owner makes decisions quickly. Ask how they usually work and how much of your time they expect. A good fit saves weeks.
Questions about service website redesign services
What questions should a redesign partner ask us?
Where enquiries come from, what customers ask, which services matter most and how you respond.
Should the people who answer our phones be consulted?
Yes, briefly. People who handle enquiries know what the website fails to explain.
Who writes the new service pages?
Either the partner, through interviews with you, or you with guidance. The proposal should say which.
How do we protect pages that work now?
Keep their addresses and substance, and improve presentation around them.
How is success measured?
By comparing enquiries and their sources before and after launch.
Can you redesign a site built on any platform?
Most common platforms, yes. We check the platform during the review.
Can we see examples of service sites you have redesigned?
Yes, live sites we have permission to share, with our role described honestly.
How do you handle services we no longer offer?
Their pages are retired and redirected to the closest current service.
Do you need access to our enquiry inbox?
No. A summary of where enquiries come from is enough.
Do you offer support after the redesign?
Support can be arranged and quoted separately, or your team can make updates using the handover notes.
Can you keep our existing domain and hosting?
Yes, if they are suitable. We check before starting.
How many review rounds are included?
The number is stated in the proposal, with feedback consolidated at each round.
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