Pricing and quotation guide
Shopify store audit cost
Audit cost depends on how much of the store is examined and how deeply. A focused review of the shopping journey on a small store is a modest piece of work; a full audit of a large, heavily customised store with many apps takes considerably longer.
This page explains how audit scope translates into cost and how to choose the right depth for your situation.
Illustrative diagram
Store audit
- Journey
- Phone
- Desktop
- Data
- Products
- Filters
- Apps and speed
- Scripts
- Reports
- Visibility
- Search basics
- Accessibility
Audit depths
| Depth | Covers | Suits |
|---|---|---|
| Focused | One area, such as the mobile journey or apps and speed | A specific concern |
| Standard | Journey, product data, apps, speed and settings | Most stores before planning improvements |
| Full | Standard plus search visibility, accessibility and code review | Before a redesign or after taking over a store |
What drives audit cost
- Areas covered
- Each area adds checks and reporting.
- Store size
- More templates, collections and products mean more sampling.
- Apps and customisation
- Many apps and code edits take longer to examine.
- Data analysis
- Reviewing analytics, search terms and reports adds depth.
- Deliverable format
- A detailed report plus walkthrough takes longer than a findings list.
- Urgency
- A tight deadline may limit depth rather than increase price.
Costs paid to third parties (separate from our fees)
- Any paid testing tools you want used on your account
- Specialist accessibility or legal review, if required
Specialist reviews and paid tools are separate from the audit quotation.
Choosing the right depth
If you have a specific concern, such as slow product pages or a sudden drop in mobile conversion, a focused audit answers it at the lowest cost. If you are planning a year of improvements or a redesign, a standard or full audit is better value, because it prevents you from fixing one area while missing a larger problem elsewhere.
When unsure, a standard audit with the option to extend into specific areas is a sensible middle path.
For an accurate quotation
Store details
- Number of products and collections
- Theme and how much it has been customised
- Number of installed apps
Your goals
- What prompted the audit
- Planned projects it should inform
- Deadline, if any
Example: standard audit before peak season
Illustrative example — not a client case study
Situation: A store wants to fix problems before its busiest period.
- A standard audit covers journey, data, apps, speed and settings.
- Findings include an app slowing product pages and a shipping rate gap for one region.
- Quick wins are fixed before the season; a filter clean-up is scheduled afterwards.
What this shows: The audit shaped what was done before and after the peak. This example is illustrative.
Follow-up audits cost less
Once a store has been audited, a follow-up review a year later can focus on what has changed: new apps, new templates, new data. With the earlier findings as a baseline, it takes less time and shows whether earlier fixes held. Many stores find a yearly lighter audit, timed before their busiest season, is good value.
Fixes are quoted separately
The audit itself is a fixed piece of work. Fixing the findings is quoted afterwards, item by item, so you can choose which to do, who should do them and when. Some fixes, such as removing unused apps or tidying staff access, can be done by your own team at no cost.
Is an audit worth the cost?
An audit is worth it when it changes what you do next. If you are about to spend on a redesign, an app, an advertising campaign or a new developer, an audit helps you spend that money on the problems that matter. If you already know exactly what to fix, an audit may add little, and a focused review of that one area is enough.
The audit's value also lasts: the baseline and findings make later decisions quicker and more grounded.
What you can check yourself
Before paying for an audit, run the simple checks yourself: buy a product on a phone, review your app list, read your policies against your product pages and look at the web performance summary. If these reveal obvious issues, fix them first; the paid audit then focuses on what you cannot easily see.
Questions about Shopify store audit cost
Is a focused audit worthwhile?
Yes, for a specific concern. It answers one question at lower cost.
Does a larger store cost more to audit?
Usually, as more templates and collections need sampling.
Is the walkthrough included?
It can be; it is listed in the quotation.
Are fixes included?
No. Fixes are quoted separately so you can choose.
Do repeat audits cost less?
Usually, because the baseline already exists.
Do you offer free audits?
We offer a short first look when quoting, but a full audit is paid work with a written scope.
Can we reduce the audit scope to save money?
Yes. A focused audit on one or two areas costs less and suits specific concerns.
Does an audit include a speed review?
A standard audit includes speed; a focused audit can cover it alone.
Can audit findings be shared with our developer?
Yes. The report is yours to share.
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