Webflow website migration services

Stages of a migration engagement

1. 01

   Discovery

   Why, from where, to where.

   Output: Migration plan

2. 02

   Inventory and maps

   Content and URLs mapped.

   Output: Maps for approval

3. 03

   Rebuild

   Design on the destination platform.

   Output: Staging site

4. 04

   Sample and full move

   Test import, then everything.

   Output: Populated site

5. 05

   Launch and verify

   Redirects, DNS, checks.

   Output: Post-launch report

Maps you approve

Two documents matter most: a content map showing how each content type and field on the old site lands in the new one, and a URL map pairing every old address with its new equivalent. Reviewing them before the move lets you catch missing content and decide what to retire.

Who does what

Warning signs

• Promises a one-click move

  Design and structure rarely transfer cleanly.

• No URL map

  Old links and visibility may be lost.

• No sample import

  Formatting problems appear at the end.

• Old site switched off at launch

  No way back if something fails.

A proper rebuild

Moving onto Webflow, ask how the provider will structure classes and components; moving off, how the theme or templates will be built. A migration is a chance to fix design inconsistencies, but adding a full redesign changes the scope and should be agreed deliberately.

Example: moving a marketing site off Webflow

What you should receive

Redirect testing

Following Google's site move guidance, each old URL should redirect permanently and directly to its equivalent, with internal links updated and a new sitemap submitted. Ask how redirects will be checked after launch and for the results.

Rollback

Keep the old site and its plan running until the new one is confirmed working, and know how to point the domain back if needed. Cancelling the old plan too early removes your safety net. Agree who makes that call if problems appear after launch.

After launch

Ask what checks follow: error pages, missing redirects, forms, integrations and search performance. Google notes temporary ranking fluctuation can occur during a move.

Briefing the service

Explain why you are moving, which features you need on the destination, which content matters most, the integrations in use and any dates to avoid. Mention any content you already plan to retire, so it is left out of the quote.

Sample import first

Before moving all content, the service should import a small sample and show you the result on the destination. Formatting, images, embedded media and links can all behave differently on a new platform. Fixing the approach on a sample is far quicker than fixing hundreds of items afterwards.

Access and security

Invite the service to both platforms through its own accounts rather than sharing passwords, and remove access once the project is complete. Keep ownership of the destination account in the business's name from the start.

Agreeing scope

Write down which content moves, which is retired, which templates are rebuilt, which integrations are reconnected, how many review rounds are included and what checks follow launch. Migrations uncover surprises, so agree how extra work is approved.