Pricing and quotation guide
Website rebranding cost
Website rebranding cost depends mainly on two questions: how much of the brand is changing, and whether the name and domain change with it. A new colour palette and logo on a sound site is a modest job; a new name, domain, messaging and imagery is a substantial one.
This page explains how rebranding work is estimated and where costs tend to hide.
Illustrative diagram
- Visual identityLogo, colours, type
- Plus messagingKey page wording
- Name and domainRedirects and email
How much is changing
Rebrands fall roughly into three tiers. A visual refresh of the brand changes logo, colours and typography. A broader rebrand adds new messaging, which means rewriting key page wording. A full rebrand includes a new name and usually a new domain, which brings redirects and email changes.
Each tier includes the work of the one before it, so identifying the tier early gives a realistic starting point for a quotation.
What drives rebranding cost
- Templates and components
- Each distinct page layout and component needs the new identity applied.
- Hidden traces
- Finding and replacing the old brand in titles, icons, images and emails takes careful sweeping.
- Messaging changes
- New wording for headlines, services and calls to action.
- Imagery
- Replacing banners and graphics that contain the old brand.
- Documents
- Replacing downloadable files with rebranded versions.
- Domain change
- Page-by-page redirects, email continuity planning and monitoring.
Costs paid to third parties (separate from our fees)
- Brand design, if the identity itself still needs creating
- New domain registration
- Font licences for the new typography
- Photography in the new style
These are paid to their providers or quoted separately.
The extra cost of a domain change
| Task | Why |
|---|---|
| Page-by-page redirect map | Old links and search results lead to the right new pages |
| Keeping the old domain registered | Prevents others taking it and breaking redirects |
| Email continuity | Messages to old addresses still arrive |
| Post-launch monitoring | Catches missed redirects and email issues |
Where you can save
If the site's structure and content work well, apply the new brand without redesigning the site. Combining a rebrand with a redesign is tempting but roughly doubles the scope and risk. Many businesses rebrand first and redesign later, once the new identity has settled.
Supplying rebranded documents and images yourself, or from your brand designer, also reduces cost.
For an accurate quotation
Send
- Brand guidelines and assets
- New messaging, if any
- Your current website address
Confirm
- Whether the name and domain change
- Your launch date
- Who supplies new images and documents
Why the sweep deserves its own budget
The visible part of a rebrand, such as the header logo and colours, is quick. The thorough part takes longer: checking every page title, social sharing image, favicon size, downloadable file, automated email and image with embedded text. Skipping the sweep saves little and leaves customers seeing the old name in search results and inboxes for months.
Listing the sweep as its own line makes its value visible and stops it being squeezed out when budgets are tight.
Timing affects cost
Rebrands tied to a fixed public announcement date need work to be finished and reviewed in advance. Tight deadlines can mean more people working in parallel or less time for review. Starting early, with the brand guidelines final, keeps the project calm and the cost predictable.
How tiers change the work
Illustrative example — not a client case study
Situation: A firm changes its colours and logo but keeps its name; a year later another firm changes its name and domain.
- The first firm needs templates restyled, images replaced and a sweep of titles and icons.
- The second needs all of that plus new messaging, a redirect map, email continuity and post-launch monitoring.
What this shows: The name change roughly doubles the work, mainly through domain and email tasks. This example is illustrative.
Questions about website rebranding cost
Is a rebrand cheaper than a redesign?
Applying a new identity to a sound site usually costs less than redesigning structure and content.
Does a name change cost much more?
It adds domain, redirect and email work, which is a meaningful addition to the quotation.
Do we need to pay for a hidden-trace sweep?
Yes, because it is real work. Without it, the old brand keeps appearing in search results, icons and emails.
Can we rebrand and redesign together?
You can, but it roughly doubles scope and risk. Rebranding first is often simpler.
Is the brand design included?
No. Creating the brand identity is a separate design project; this cost covers applying it to the website.
How long should we keep the old domain?
Indefinitely is safest, because old links and email addresses keep being used for years.
Do favicons and social images really need updating?
Yes. They are among the most visible traces of the old brand, in browser tabs and shared links.
Can rebranding be done in stages?
The visible switch should happen at once for consistency, but documents and archive images can follow in a second pass.
Is redirect work charged per page?
It is estimated from the number of pages that change address, listed as its own line.
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