Industry solution
Website redesign for training companies
Training company websites often accumulate years of course pages, some retired, some renamed, some duplicated across formats. Schedules drift out of date and booking happens through a mix of forms, emails and phone calls.
We redesign training company websites by rationalising the course catalogue, connecting schedules to a single source and protecting the course pages people already find through search.
Illustrative diagram
Rationalising the catalogue
Over time, training catalogues fill with near-duplicates: the same course listed separately for online and in-person delivery, renamed versions of older courses, and courses no longer run. Visitors struggle to tell them apart, and search engines see thin, overlapping pages.
A redesign is the moment to merge duplicates into one course page with format options, retire courses that no longer run and redirect every old address to the closest current course.
Consolidating how people book
| Current situation | After redesign |
|---|---|
| Emails asking for dates | Dates shown on each course page from the booking system |
| Separate forms per course | One booking process across courses |
| Phone calls for group bookings | Group enquiry form with numbers and dates |
| Manual confirmation emails | Automated confirmations from the booking system |
Dates that cannot go stale
Out-of-date course dates are one of the most damaging problems on training websites. The fix is structural: hold dates in the booking system or scheduling tool, and have the website display them. When a course runs, its date disappears automatically; when a new date is added, it appears.
If there is no booking system yet, the redesign can introduce one, chosen for your course types and payment needs.
Protecting course pages that already rank
Before
- List course pages that receive visitors or enquiries
- Note pages linked from partners or accrediting bodies
- Record current addresses
After
- Keep valuable addresses where possible
- Redirect merged and retired courses
- Check external links still resolve
Presenting delivery formats
Public courses
Dates, locations or online links and direct booking.
In-house training
Enquiry route for organisations, with group options.
Self-paced learning
Access details and what learners receive.
Clear outcomes on every course page
During a redesign, each course page should be rewritten around what participants will be able to do afterwards, who the course suits and what they need beforehand. Consistent structure across courses makes comparison easy and helps employers choose the right course for staff.
Outcomes should describe what the course covers, not promise results you cannot guarantee, such as pass rates that have not been measured.
How a training website redesign runs
Catalogue audit
Courses listed with status, formats and traffic.
Output: Rationalised catalogue plan
Booking source
Booking system confirmed or chosen.
Output: Schedule integration plan
Build
Course template, catalogue and booking built.
Output: Site for review
Launch
Redirects live; test bookings completed.
Output: Live site with current dates
A clearer route for employers
Employers buying training for staff need different information from individuals: group rates, in-house delivery, invoicing and reporting. A dedicated section for organisations, with an enquiry form asking about numbers, topics and dates, makes those valuable enquiries easier to send and easier for your team to respond to.
Accessible booking
Training providers serve a wide audience. Booking forms and course pages should work with keyboards and screen readers, and course pages should explain any accessibility arrangements for venues and online sessions.
Questions about website redesign for training companies
Should online and in-person versions be separate pages?
Usually one course page with format options is clearer and avoids duplicate content.
What happens to courses we no longer run?
Their pages redirect to the closest current course or the relevant category.
Can dates update automatically?
Yes, when the website reads them from a booking or scheduling system.
Do we need a new booking system?
Not necessarily. If your current one can feed the website, it can stay.
Will accrediting bodies' links break?
Not if addresses are kept or redirected. We list external links during planning.
Can group bookings be handled online?
Simple group bookings can; larger in-house requests usually suit an enquiry form.
Can learners pay when booking?
Yes, through your booking system or a payment provider connected to it.
Can we offer early-booking discounts?
If your booking system supports discounts, yes, and they can be shown on course pages.
Will learners still find courses via old links?
Yes, through redirects from old course addresses to current pages.
Can trainers have profile pages?
Yes, linked from the courses they deliver, with their agreement.
Can learners leave reviews?
Genuine feedback can be displayed with permission, on the relevant course pages.
Can course pages show remaining places?
If your booking system shares availability, yes; it helps learners book before courses fill.
Do you migrate past course feedback?
Genuine feedback with participants' permission can be moved to the relevant current course pages.
Can schedules be shown in a calendar view?
Yes, if your booking system provides one or shares dates the site can display as a calendar.
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