Amazon audit
Amazon listing health audit
Listings on Amazon can stop selling without much warning: a product page becomes unavailable, stock sits at a fulfilment centre without an active listing, a required detail goes missing after a category change, or a price error makes an offer uncompetitive. A listing health audit checks the whole catalogue for these problems at once, measures how much each one matters and produces a ranked list of fixes, so effort goes first to the listings that cost the most sales.
This page explains what an audit checks and how findings are prioritised. Fixing persistent errors is covered on the catalogue error correction pages.
Illustrative diagram
- Issue summary — by type
- Sales and stock at stake
- Stuck stock
- Ranked fix list — owner and date
- Needs Amazon's help
- Recheck date
What the audit checks
| Check | What it looks for |
|---|---|
| Availability | Listings that are not currently available for sale |
| Stock without a live listing | Units in storage that cannot sell |
| Attributes | Missing or inconsistent required details |
| Variations | Children outside their family or duplicated |
| Pricing | Prices out of line with your price list or other channels |
| Identifiers | Missing or mismatched barcodes |
Stock that cannot sell
If you use Fulfilment by Amazon, stock held at a fulfilment centre still costs storage while its listing is not active, and it earns nothing. The audit compares stock held with listings available for sale and lists any units that are stuck, with the reason where it can be found. These can be quick wins, because the stock is already in place and only the listing needs fixing.
Amazon's pricing page notes that some sellers may incur additional fees such as long-term storage fees, which makes stuck stock worth resolving promptly.
How the audit runs
Collect
Listings, stock and recent sales downloaded.
Output: Audit data
Check
Each listing checked against the list above.
Output: Issues found
Measure
Recent sales or stock value at stake for each issue.
Output: Impact figures
Rank
Issues ordered by impact and effort.
Output: Fix list
Agree
Owners and dates set for each fix.
Output: Action plan
Ranking by what is at stake
Not every issue matters equally. A best seller that is unavailable costs sales every day; a slow seller missing an optional attribute costs little. Rank each finding by recent sales or stock value affected, and by how hard it is to fix. Quick, high-impact fixes go first. Group similar issues, since some can be fixed together in one bulk update.
What the audit report should contain
Summary
- Number of issues by type
- Sales and stock at stake
- Top ten fixes
Detail
- Each issue with the product, cause and suggested fix
- Evidence such as a screenshot or export line
Plan
- Owner and date for each fix
- Issues needing Amazon's help
- Recheck date
Example: stock stuck in storage
Illustrative example — not a client case study
Situation: A seller notices storage charges rising while sales fall, but cannot see why.
- The audit compares FBA stock with available listings and finds several products whose listings are not active.
- Missing required attributes are the cause for most; they are added by bulk file.
- Remaining issues are listed for a case with Amazon, and a monthly recheck is set.
What this shows: Most of the stuck stock became available again within days. This example is illustrative.
Account-level signals
A listing audit looks at products, but some listing problems show up first at account level. Amazon's description of Seller Central says the Account Health page shows metrics tied to customer service, shipping performance and policy compliance. Check it as part of the audit, note any listing-related notices and link them to the products affected. Policy notices about a listing deserve attention before other fixes.
Rechecking after fixes
After fixes are made, rerun the main checks to confirm each listing is available and stuck stock is selling again. Some problems take time to clear, and some fixes reveal another issue underneath. Recheck a week after the fixes and again a month later, then fold the key checks into the monthly routine so problems are found while they are small.
Keep the audit results for comparison next time.
Choosing the audit scope
For large catalogues, start with the products that make up most of your sales and all stock held at fulfilment centres, then extend to the rest. A focused first audit delivers useful fixes quickly.
Questions about Amazon listing health audit
What does a listing health audit check?
Availability, stock without a live listing, attributes, variations, pricing and identifiers.
How are findings prioritised?
By sales or stock value at stake and the effort to fix.
Why focus on stuck stock?
It costs storage while earning nothing, and can be quick to fix.
What does the report contain?
A summary, each issue with cause and fix, and an action plan with owners.
Who fixes the issues?
Owners agreed in the plan; persistent errors are covered on the error correction pages.
How often should audits run?
A few times a year, with lighter monthly checks between.
Sources referenced
Platform features, guidance and rules change. We check the current versions before committing to an approach. This page is general information, not legal advice.
- Amazon: Selling on Amazon: pricing (opens in a new tab) — reviewed 2026-10-28
- Amazon: Fulfilment by Amazon (opens in a new tab) — reviewed 2026-10-28
- Amazon: Seller Central tools (opens in a new tab) — reviewed 2026-10-28
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