Pricing and quotation guide
Amazon seller account setup cost
Opening an Amazon seller account has a cost from Amazon's side, set by the selling plan you choose and referral fees on each sale, and possibly a cost for help getting set up. Setup help is often a contained piece of work: checking readiness, reviewing documents, guiding registration and configuring the account and first listings. The bigger costs to watch are the ones that come from a slow or wrong start, such as an account opened in the wrong name or stock bought for a category that needs approval.
Below: Amazon's published fees, what setup help involves, and the costs of a poor start.
Illustrative diagram
Amazon's plan and referral fees
Amazon's UK pricing page lists the Individual plan at £0.75 per unit sold and the Professional plan at £25 (excluding VAT) per month regardless of units sold, with a referral fee on each item sold that depends on the category; Amazon says most referral fees are between 8% and 15%. Fulfilment by Amazon adds fulfilment and storage charges if you use it. Check Amazon's current pricing before deciding, since fees can change.
Plan fees and referral fees are paid to Amazon whether or not you use setup help.
What drives the cost of setup help
- Readiness
- Missing documents or unclear VAT position add time.
- Business structure
- Companies and partnerships may need more documents than sole traders.
- Category approvals
- Preparing approval requests adds work.
- First listings
- More products listed at setup means more work.
- Fulfilment choice
- Preparing a first FBA shipment adds steps.
Costs paid to third parties (separate from our fees)
- Amazon selling plan and referral fees
- Barcodes or product identifiers, if needed
- Accountant advice on VAT
- Product safety documents or testing, if required
Ask for setup help to be quoted separately from ongoing account management.
Typical setup scopes
| Scope | Relative effort |
|---|---|
| Readiness check and guided registration | Lower |
| Plus configuration and a few test listings | Moderate |
| Plus category approval preparation | Moderate to higher |
| Plus first FBA shipment preparation | Higher |
The cost of a poor start
Some of the costliest setup problems are not fees at all. An account opened in a provider's name can be hard to recover. Stock bought for a category that needs approval may sit unsold while approval is sought. A plan chosen without comparing volumes may cost more each month than needed. A registration stalled by mismatched documents delays the first sale. Spending a little time preparing avoids these.
Example: plan choice at low volume
Illustrative example — not a client case study
Situation: A new seller expects to sell about twenty units a month in the first quarter.
- Plan fees at that volume are compared using Amazon's published figures.
- Features needed for the first months are checked against each plan.
- A review date is set to revisit the choice once sales are known.
What this shows: The plan matched actual needs, and the review date stopped the choice being forgotten. This example is illustrative.
Costs after setup
Amazon
- Plan fee or per-unit fee
- Referral fees
- FBA charges, if used
Running
- Your team's time or a provider's fee
- Tools, if used
Products
- Compliance documents
- Packaging for FBA, if needed
Comparing quotations
Check whether each quotation includes a readiness check, document review, guided registration in your name, configuration, first listings and any approval preparation. Be wary of offers that include opening the account for you or guarantee approvals.
Doing it yourself
You can set up your own account without help. If you do, read Amazon's current registration guide, prepare every document before starting, check that names and addresses match exactly and compare the plans at your expected volume. Allow a little extra time in case Amazon asks for more information. The cost is your time; the risk is mainly delay, which is easy to reduce with preparation.
Help becomes more worthwhile when time is short, the business structure is more complex or approvals are needed.
A first FBA shipment
If you plan to use Fulfilment by Amazon from the start, budget for preparing products to Amazon's requirements, labelling and transport to the fulfilment centre, alongside Amazon's fulfilment and storage charges.
Revisit the plan later
Set a date a few months after launch to compare actual unit sales with the plan you chose, and change plan if Amazon's terms allow and the figures favour it.
Questions about Amazon seller account setup cost
What does Amazon charge to sell?
Amazon's UK pricing page lists plan fees, referral fees by category and FBA charges if used; check current figures.
What does setup help cost?
It depends on readiness, business structure, approvals and how many products are listed first.
Is setup help a one-off cost?
Usually, and it should be quoted separately from ongoing management.
What are the costs of a poor start?
Accounts in the wrong name, stock waiting for approval, the wrong plan and stalled registrations.
Do we need barcodes?
Check Amazon's current product identifier requirements for your products.
Where should we start?
With a readiness check and document review.
Sources referenced
Platform features, guidance and rules change. We check the current versions before committing to an approach. This page is general information, not legal advice.
- Amazon: Selling on Amazon: pricing (opens in a new tab) — reviewed 2026-10-28
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