Shopify content migration services

Ask for a sample migration

The fastest way to judge a content provider is to have them migrate one representative item first: a long blog post with images, headings, a table and a few internal links. Review it in the Shopify theme on a phone and a desktop.

If the sample keeps its structure, its images load from Shopify and its links point to the right places, the same method can be applied across the rest. If not, it is far cheaper to correct the method now than after hundreds of posts.

Who does what

What you should receive

Warning signs

• Images left on the old site

  Posts look fine until the old hosting is switched off.

• No content decisions

  Everything is moved, including outdated and duplicate pages.

• Formatting not checked on mobile

  Tables and wide images often break on small screens.

How a content migration engagement runs

1. 01

   Inventory and audit

   Pages and posts listed with recommendations.

   Output: Approved content plan

2. 02

   Sample

   One representative item migrated and reviewed.

   Output: Agreed method

3. 03

   Migration

   Remaining content moved and cleaned.

   Output: Content in Shopify

4. 04

   Links and redirects

   Internal links updated; redirects imported.

   Output: Link report and redirect map

Where a provider should spend the most care

Not all content deserves equal attention. Pages that bring visitors from search, answer pre-purchase questions or support customers after buying deserve the closest checking: their headings, links and images must work perfectly, and their search titles must carry over.

Lower-value content, such as old news items, can be migrated more simply or retired. A provider who treats all content the same either overcharges for the unimportant pages or underserves the important ones. Ask how they will prioritise.

Making content easy to maintain afterwards

Content rebuilt with theme sections and standard formatting is easier for you to edit later than content pasted with old markup. Part of the migration is leaving pages in a state your team can update confidently in Shopify's editor, which we demonstrate at handover with a real page.

Protecting search listings for content

Guides and articles often bring more search visitors than product pages. When they move, their titles, descriptions and headings should carry over, their URLs should be redirected individually, and their images should keep descriptive alternative text. A provider should treat these pages with the same care as best-selling products, and confirm after launch that the most visited ones resolve correctly from their old addresses.