Pricing and quotation guide

Shopify migration cost

Migration quotations vary because stores vary. A small catalogue with no order history moved from a simple website builder is a very different job from a large store with years of orders, custom plugins and thousands of indexed pages.

This page breaks a migration into its cost components so you can see which ones apply to your store and where choices you make change the total.

Pricing and quotation guide · Web & E-commerce · Custom quotations only

Illustrative diagram

Migration quotation

  • Data
    • Volume
    • Quality
    • History depth
  • Rebuild
    • Theme
    • Replaced features
  • Redirects
    • Number of URLs
  • Cut-over
    • Final sync
    • Launch checks
What a migration quotation covers. Data, rebuild, redirects and cut-over each scale with something different.

The four parts of a migration quotation

Most migration quotations combine four kinds of work. Data work moves products, customers, orders and content. Rebuild work recreates the theme and replaces features that do not transfer. Redirect work keeps old links working. Cut-over work plans and runs the switch.

Each part scales with something different: data with volume and quality, rebuild with how customised the old store was, redirects with the number of indexed pages, and cut-over with how busy the store is.

What moves the cost

Catalogue size and variants
More products and variants mean more to map, import and check.
Data quality
Inconsistent options, missing SKUs and broken image links need cleaning before import.
Order history depth
Moving years of orders usually needs a migration app and more verification than recent orders only.
Custom features
Each plugin or extension needs a replacement decision and possibly setup or development.
Number of URLs
Redirect mapping grows with the number of product, category and content pages.
Design
Using an existing Shopify theme costs less than recreating a bespoke design.

Costs paid to third parties (separate from our fees)

  • Migration apps, charged by their providers
  • Shopify plan subscription
  • Replacement apps for old plugins
  • Paid theme licence, if chosen
  • Keeping the old platform active until the migration is verified

These are paid to Shopify, app and theme providers or your old platform. Check their current prices.

Choices that change the total

Owner choices and their effect on migration cost
ChoiceLower-cost optionHigher-cost option
Order historyKeep old orders in an exportImport full history
DesignExisting Shopify themeRecreate the old design
Old featuresDrop rarely used featuresRebuild every feature
ContentCopy key pages onlyMigrate the full blog and archive
PhasingLaunch with core data, add the rest laterEverything before launch

Compare running costs, not only migration cost

A migration is a one-off cost; running the store is not. Before deciding, compare what you pay each month on the old platform, including hosting, plugins and maintenance time, with Shopify's plan and the apps you would need.

For some stores the move reduces running costs and maintenance work; for others, especially those relying on many free plugins, app subscriptions can add up. Making this comparison first ensures the migration is worth doing.

Information for an accurate quotation

Counts

  • Products and variants
  • Customers
  • Orders, and how many years of them
  • Pages and blog posts

Context

  • Current platform and any plugins you rely on
  • Whether you want to keep the current design
  • Your preferred launch timing

Costs that are easy to overlook

Some migration costs only appear once work starts. Product data exported from an old platform often needs more cleaning than expected; images may be hosted in places that cannot be reached for import; and plugins that seemed minor turn out to support important processes.

We reduce these surprises by reviewing exports and the plugin or app list before quoting, and by stating assumptions in the quotation. If an assumption proves wrong during the work, it is raised as a decision for you rather than absorbed silently or added without discussion.

Questions about Shopify migration cost

What is usually the most expensive part of a migration?

It varies. For heavily customised stores it is replacing features; for long-established stores it is often order history and redirects.

Can a migration be phased to spread cost?

Yes. Launching with products and customers, then adding order history or content later, is a common way to spread the work.

Are migration app fees included in your quotation?

No. If an app is needed, its charges are paid to its provider. We list any recommended apps in the quotation.

Does a migration include a redesign?

Only if you want one. Many migrations use an existing Shopify theme styled to match the brand, which keeps cost down.

Why do you need to see my store before quoting?

Because data quality, plugins and the number of pages change the work far more than the platform name does.

Will I pay for both platforms for a while?

Usually yes, briefly. Keeping the old platform until the new store is verified is a sensible safety measure.

Is it cheaper to migrate myself with an app?

For simple stores it can be. The cost of mistakes, such as broken links or incomplete customer data, is what a managed migration protects against.

Sources referenced

Platform features, guidance and rules change. We check the current versions before committing to an approach. This page is general information, not legal advice.

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