Pricing and quotation guide
Shopify migration cost
Migration quotations vary because stores vary. A small catalogue with no order history moved from a simple website builder is a very different job from a large store with years of orders, custom plugins and thousands of indexed pages.
This page breaks a migration into its cost components so you can see which ones apply to your store and where choices you make change the total.
Illustrative diagram
Migration quotation
- Data
- Volume
- Quality
- History depth
- Rebuild
- Theme
- Replaced features
- Redirects
- Number of URLs
- Cut-over
- Final sync
- Launch checks
The four parts of a migration quotation
Most migration quotations combine four kinds of work. Data work moves products, customers, orders and content. Rebuild work recreates the theme and replaces features that do not transfer. Redirect work keeps old links working. Cut-over work plans and runs the switch.
Each part scales with something different: data with volume and quality, rebuild with how customised the old store was, redirects with the number of indexed pages, and cut-over with how busy the store is.
What moves the cost
- Catalogue size and variants
- More products and variants mean more to map, import and check.
- Data quality
- Inconsistent options, missing SKUs and broken image links need cleaning before import.
- Order history depth
- Moving years of orders usually needs a migration app and more verification than recent orders only.
- Custom features
- Each plugin or extension needs a replacement decision and possibly setup or development.
- Number of URLs
- Redirect mapping grows with the number of product, category and content pages.
- Design
- Using an existing Shopify theme costs less than recreating a bespoke design.
Costs paid to third parties (separate from our fees)
- Migration apps, charged by their providers
- Shopify plan subscription
- Replacement apps for old plugins
- Paid theme licence, if chosen
- Keeping the old platform active until the migration is verified
These are paid to Shopify, app and theme providers or your old platform. Check their current prices.
Choices that change the total
| Choice | Lower-cost option | Higher-cost option |
|---|---|---|
| Order history | Keep old orders in an export | Import full history |
| Design | Existing Shopify theme | Recreate the old design |
| Old features | Drop rarely used features | Rebuild every feature |
| Content | Copy key pages only | Migrate the full blog and archive |
| Phasing | Launch with core data, add the rest later | Everything before launch |
Compare running costs, not only migration cost
A migration is a one-off cost; running the store is not. Before deciding, compare what you pay each month on the old platform, including hosting, plugins and maintenance time, with Shopify's plan and the apps you would need.
For some stores the move reduces running costs and maintenance work; for others, especially those relying on many free plugins, app subscriptions can add up. Making this comparison first ensures the migration is worth doing.
Information for an accurate quotation
Counts
- Products and variants
- Customers
- Orders, and how many years of them
- Pages and blog posts
Context
- Current platform and any plugins you rely on
- Whether you want to keep the current design
- Your preferred launch timing
Questions about Shopify migration cost
What is usually the most expensive part of a migration?
It varies. For heavily customised stores it is replacing features; for long-established stores it is often order history and redirects.
Can a migration be phased to spread cost?
Yes. Launching with products and customers, then adding order history or content later, is a common way to spread the work.
Are migration app fees included in your quotation?
No. If an app is needed, its charges are paid to its provider. We list any recommended apps in the quotation.
Does a migration include a redesign?
Only if you want one. Many migrations use an existing Shopify theme styled to match the brand, which keeps cost down.
Why do you need to see my store before quoting?
Because data quality, plugins and the number of pages change the work far more than the platform name does.
Will I pay for both platforms for a while?
Usually yes, briefly. Keeping the old platform until the new store is verified is a sensible safety measure.
Is it cheaper to migrate myself with an app?
For simple stores it can be. The cost of mistakes, such as broken links or incomplete customer data, is what a managed migration protects against.
Sources referenced
Platform features, guidance and rules change. We check the current versions before committing to an approach. This page is general information, not legal advice.
- Shopify Help Center: Migrating to Shopify (opens in a new tab) — reviewed 2026-10-22
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