Decision guide
Wix to Shopify migration
Many businesses start selling on Wix because their website is already there. As the shop grows, they look at Shopify for its commerce features, apps and checkout. The move is manageable, but Wix exports need reshaping before Shopify will accept them.
This page helps you decide whether to move and explains the Wix-specific steps and limits, based on Shopify's own Wix migration guide.
Illustrative diagram
Stay on Wix or move to Shopify
Stay on Wix
Suits you when
- The shop is a small part of the website
- Current commerce features meet your needs
- You value managing one simple site
Watch out for
- Commerce features may limit growth
- Fewer specialist commerce apps
Move to Shopify
Suits you when
- Online sales are becoming the core of the business
- You need commerce features or apps Wix lacks
- You sell across several channels
Watch out for
- Wix data needs reshaping
- Website pages must be rebuilt
- Old links need redirects
Reshaping a Wix product export
Shopify's Wix guide says the Wix product CSV must be edited before it can be imported. Key changes:
| In the Wix export | Change for Shopify |
|---|---|
| Several option values in one row | One option value per row |
| Weights in kilograms | Converted to grams |
| Columns not in Shopify's template | Removed, and remaining columns renamed to Shopify headers |
| Handles with other characters | Letters, numbers and dashes only, since they form product URLs |
| Inventory for several locations | Handled with the inventory CSV instead |
Shopify's guide also notes that its Store Migration app expects the Wix CSV unchanged, so the reshaping applies to manual CSV imports.
What does not transfer from Wix
According to Shopify's Wix migration guide:
Reviews
Wix reviews cannot be exported or migrated directly; review apps can be used to add them.
More than three options
With the Store Migration app, products with more than three options will not have their options imported.
Prices by location
Not supported; prices default to the product's highest price.
Customer field mapping
Customer CSV headers must match Shopify's template exactly, because there is no mapping step.
Your Wix website pages need rebuilding
On Wix, the shop and the rest of the website are one site. Moving to Shopify means rebuilding the non-shop pages too: home, about, services, contact and any blog. Designs do not transfer, so pages are recreated in a Shopify theme.
This is also a chance to simplify. Pages that no longer earn their place can be left out, with redirects pointing their old addresses to the most relevant new page.
Keeping old Wix links working
Shopify's guide warns that its page URLs are often different from Wix's, so old links to specific pages likely won't load unless redirects are set up. Redirects can be imported by CSV in Shopify and should be in place before the domain moves.
We build the redirect list from your Wix pages and products, import it before launch and check the most important old links once the domain points to Shopify.
A Wix migration plan in outline
Inventory
List Wix pages, products with their options, contacts and orders.
Output: Inventory
Prepare data
Reshape the product and customer CSVs to Shopify's template, or prepare for the migration app.
Output: Import-ready files
Build and import
Rebuild pages in a Shopify theme and import data while Wix stays live.
Output: Shopify site ready for review
Switch
Import redirects, move the domain and check old links.
Output: Live on Shopify
Questions about Wix to Shopify migration
Can I export my products from Wix?
Yes. Wix exports products as a CSV, which Shopify's guide says must be edited to match Shopify's template before importing.
Will my Wix reviews come across?
Not directly. Shopify's guide says Wix reviews cannot be exported or migrated, though review apps can be used to add them.
What happens to products with more than three options?
Shopify supports three options per product. Such products need restructuring, and Shopify notes its migration app will not import their options.
Can Wix order history be imported?
Wix orders can be exported, and Shopify points to third-party apps for importing order history.
Do I need to rebuild my whole Wix website?
The pages need recreating in Shopify, yes. Designs and layouts do not transfer between the platforms.
Can my domain move from Wix to Shopify?
Yes. The domain can be connected to Shopify or transferred, after redirects are prepared.
Should I disconnect my domain from Wix first?
The domain should be moved only after redirects are ready and the Shopify site is tested. We plan the timing so the site is never offline.
How long does a Wix to Shopify move take?
It depends on the number of products and pages. We give a timeframe once we have reviewed the site and agreed the scope.
Can I keep using Wix for my website and Shopify for the shop?
It is possible to run the shop on a Shopify subdomain, but two systems are harder to manage. Most growing shops move fully.
Sources referenced
Platform features, guidance and rules change. We check the current versions before committing to an approach. This page is general information, not legal advice.
- Shopify Help Center: Migrate from Wix (opens in a new tab) — reviewed 2026-10-22
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