Pricing and quotation guide
Shopify mobile design cost
Improving a Shopify store on phones can cost very little, when the fixes are theme settings and app clean-up, or a good deal more, when the theme itself cannot support a good phone experience. Knowing which situation you are in is the first step.
This page breaks down the cost of mobile work and explains when fixing the current theme stops being the cheaper option.
Illustrative diagram
Mobile improvements
- Settings
- Mobile images
- Cart and header
- Clean-up
- Unused apps
- Leftover code
- Custom fixes
- Sticky button
- Swatches
- Theme change
- Current theme
- Fewer custom files
Four levels of mobile work
| Level | What it involves | Relative cost |
|---|---|---|
| Settings | Theme options for mobile images, layout, header and cart | Low |
| Clean-up | Removing unused apps and leftover code, compressing images | Low to moderate |
| Custom fixes | Code for sticky buttons, better swatches or menu behaviour the theme lacks | Moderate |
| Theme change | Moving to a current theme with strong mobile patterns | Higher, but sometimes cheaper long term |
What drives the cost
- Phone review
- Recorded walkthroughs and analytics review to find the issues.
- Theme age
- Older themes may lack mobile options, so fixes need code.
- Number of apps
- More apps mean more to check, remove or reposition.
- Mobile imagery
- Cropping or creating mobile versions of banners and key images.
- Custom mobile features
- Sticky add-to-cart, improved swatches or drawers built in code.
- Testing
- Checking the full journey on several real phones.
Costs paid to third parties (separate from our fees)
- Paid theme licence, if a theme change is chosen
- Replacement app subscriptions
- New photography for mobile crops
Theme and app costs are paid to their providers and listed separately.
When a theme change is cheaper
If an older theme needs custom code for a sticky buy button, better swatches, a cart drawer and mobile filters, the combined cost can approach the cost of moving to a current theme that offers all of these as settings. A theme change also brings ongoing updates and fewer custom files to maintain. When a quotation for mobile fixes grows past a certain point, we include a theme change option for comparison.
For an accurate quotation
Share
- Store address and theme name
- List of installed apps
- Phone and desktop conversion figures
Tell us
- Pages customers complain about
- Upcoming peak periods
- Whether a theme change is acceptable
Example: settings and clean-up only
Illustrative example — not a client case study
Situation: A store on a recent theme converts poorly on phones.
- The walkthrough finds a full-screen pop-up, a chat button covering add-to-cart and oversized hero images.
- The pop-up is moved to a less intrusive trigger, the chat button is repositioned and mobile images are set.
- Three unused apps are removed and leftover code is checked.
What this shows: No custom code was needed; the work was mainly settings and clean-up. This example is illustrative.
Imagery as a separate cost
Wide desktop banners often crop badly on phones, cutting off products or text. Many themes allow a separate mobile image or focal point, but someone still has to prepare those images. If your banners contain text baked into the image, they usually need redesigning for phones, because the text becomes unreadable when scaled down. We list image work separately so it is visible.
Phasing the work
Mobile work phases naturally: settings and clean-up first, then measure, then decide on custom fixes or a theme change. The first phase is quick and low-cost and often resolves the most damaging issues. It also produces better evidence for deciding whether further investment is needed.
Speed work
Speed improvements on phones usually come from removing things rather than adding them: fewer apps, smaller images, fewer fonts and less autoplay video. That makes speed work relatively inexpensive compared with design work. Where a slow theme is the cause, the theme change option becomes more attractive.
If the budget is small
Spend it on the product page and cart first, because that is where phone shoppers decide to buy. Fixing an overlapping button or a hidden checkout link on those pages usually matters more than polishing the homepage. Menus and collection filters come next.
Questions about Shopify mobile design cost
Can mobile fixes be cheap?
Yes. Settings and app clean-up are often the most effective and least expensive steps.
When should we change theme?
When the custom fixes needed approach the cost of a current theme that already includes them.
Is the phone review charged?
A short first look is part of quoting; a full recorded review is a fixed item.
Do you redesign banners for mobile?
Yes, if agreed. Image work is listed separately.
Will removing apps break anything?
We check each app's role first and test after removal.
Can we do the settings changes ourselves?
Yes, with our list. That reduces cost further.
Is speed improvement expensive?
Usually not, as most gains come from removing apps and resizing images.
Will a new theme fix everything on mobile?
It fixes theme limitations, but content, images and apps still need the same care.
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