Shopify store redesign cost

Three depths of redesign

These describe typical scopes, not price bands.

What drives the cost

Number of templates

Homepage, collection, product, cart, blog and content pages each need designing; extra product templates for different product types add more.

Theme choice

Restyling the current theme is quicker; moving to a new theme means rebuilding every page and app placement.

Custom sections

Sections built specifically for your store take design, development and testing.

App rework

Re-adding and checking app blocks, and removing leftover code from old apps.

Content and imagery

New banners, lifestyle images or copy add work if not supplied.

Launch and support

Test orders, launch checks and a period of fixes after publishing.

Theme licences, apps and your Shopify plan are paid to their providers, not included in our quotation.

Paid themes and their terms

If the redesign uses a paid theme from the Shopify Theme Store, you buy it for your store. Shopify's documentation states that a purchased theme is licensed to the store it was bought for, that support and updates for third-party themes come from the theme developer, and that third-party theme purchases are final sale. Try the theme's demo and preview it with your own products before buying.

Free themes from Shopify can also be an excellent basis for a redesign, especially when combined with a few custom sections.

For an accurate quotation

Costs that are easy to miss

Redesign budgets often overlook app rework, product imagery that does not suit the new layouts and time to tidy product descriptions so they display well. Another common omission is support after launch, when real customers start using the new design and small issues appear. We list these items in the quotation, even if you decide to handle some yourself.

Example: restyle or redesign

Phasing a redesign

If budget is limited, redesign the pages that carry most of your sales first: usually the product page and the collection pages that lead to it, then the homepage. Content pages can follow later. Because Shopify themes are built from sections, a phased approach can still keep the store visually consistent while each phase is completed.

When custom sections are worth paying for

Custom sections cost more than configuring a theme's existing sections, so they should solve a specific problem: presenting size guides for clothing, building bundles, comparing product variants or showing ingredients clearly. If a theme's built-in sections can do the job with good content, that is usually the better use of budget. We suggest custom sections only where they make a real difference to how shoppers decide.