Choosing a provider
Shopify homepage design services
Homepage projects attract strong opinions, because the homepage feels like the face of the brand. A good designer channels those opinions into decisions based on how shoppers use the store, and leaves you with a homepage your team can keep fresh without help.
This page explains how to brief a Shopify homepage designer, how a project typically runs and what you should receive.
Illustrative diagram
- Review evidence
- Section proposal
- Design with real products
- Build in duplicate theme
- Publish
- Section guide
From opinions to decisions
Everyone in a business has a view on the homepage: the founder wants the brand story, the buyer wants new arrivals, marketing wants the current campaign. All can be right, but they compete for the same space. A designer's job is to bring evidence into that discussion: where homepage visitors go, what they buy and which sections they scroll past.
We present the evidence first, then propose a section order and explain why each section earns its place.
How a homepage project runs
Review
Current homepage, analytics and brand assets reviewed.
Output: Findings and section proposal
Design options
One or two directions shown on phone and desktop with real products.
Output: Chosen direction
Build in sections
Built in a duplicate theme using editable sections and blocks.
Output: Preview link
Handover
Published after approval, with a guide to updating each section.
Output: Live homepage and guide
Judge designs with your real products
Homepage mock-ups often use perfect lifestyle photography that the business does not have. When the real product photos go in, the design looks different. Ask to see options built with your actual images and product names, and on a phone screen, because that is how many shoppers will see them.
If new photography is needed for the design to work, that should be clear before the design is approved.
What you should receive
| Item | Purpose |
|---|---|
| Published homepage | Live, checked on phone and desktop |
| Section guide | What each section is for and how to edit it |
| Image size notes | Dimensions and crops that work in each section |
| Text length notes | How much copy fits before layouts break |
| Seasonal swap checklist | Steps for changing campaigns safely |
Warning signs
Designs only on desktop
The phone layout is where many problems appear.
Hard-coded homepage content
Your team cannot change banners without a developer.
Stock photos standing in for your products
The final result may look nothing like the approved design.
Checking it worked
After launch, compare where homepage visitors go next with the period before. If more of them reach collections and products, the homepage is doing its job. If not, the section order or hero message may need adjusting. These are small changes once the homepage is built from editable sections, so it is worth reviewing after a few weeks of real traffic.
Homepage copy matters as much as layout
Homepage text is short, which makes every word count. The hero line needs to say what you sell and why someone should care, in a few words. Collection tile labels should use the words shoppers search for, not internal range names. Brand story text should be specific enough that it could not belong to a competitor. A designer who writes, or works closely with your copywriter, will usually produce a clearer homepage than one who only places supplied text.
We draft homepage copy alongside the design so the two are approved together.
Keeping the rest of the store consistent
A homepage redesign can leave the rest of the store looking dated by comparison. A good designer will apply new colours, fonts and button styles through the theme's global settings so collection and product pages benefit too, and will flag anything on other templates that clashes with the new direction.
Questions about Shopify homepage design services
Can you redesign only the homepage?
Yes. It is a common starting point, built to match the rest of the store.
Will we be able to change banners ourselves?
Yes. Everything is built in editable sections, with a guide.
Do we need new photography?
Not always. If the design depends on it, we say so before approval.
How many design options do you show?
Usually one or two directions, agreed in the quotation.
Can you add our campaign for next month?
Yes, and we can show your team how to swap it later.
Do you need analytics access?
It helps. A simple report of homepage behaviour is enough if you prefer.
Will the rest of the store change too?
Global settings such as colours and fonts update across the store; page layouts beyond the homepage are quoted separately.
Can you work with our in-house designer?
Yes. We can build their designs in the theme, or design together and share files.
Do you check the homepage after launch?
We check it on phones and desktop at launch; a later review of visitor behaviour can be agreed.
Request a Custom Quote
Ask about Shopify homepage design services
Thank you — your enquiry has been sent.
We have received your message and will reply by email. If you need to add anything, email info@letgetgrow.com.