Pricing and quotation guide
Shopify theme installation cost
The theme itself is often the smallest cost in a theme installation. Paid themes are a one-store purchase, and free Shopify themes cost nothing, but configuring the theme with your content, re-adding apps and rebuilding anything custom from the old theme is where most of the effort lies.
This page explains each part of the cost and the questions that decide how large the configuration work will be.
Illustrative diagram
What drives installation cost
- Installation scope
- Basic settings only, configured templates, or a launch-ready store.
- Number of templates
- Alternative product and collection templates each need setting up.
- Content readiness
- Ready banners, copy and images keep configuration quick; missing content slows it.
- Apps
- Each app placement re-added and checked in the new theme.
- Old custom work
- Custom sections or code from the previous theme may need rebuilding.
- Launch checks
- Test order, tracking checks and publishing at a quiet time.
Costs paid to third parties (separate from our fees)
- Paid theme from the Shopify Theme Store, if chosen
- App subscriptions
- Photography or banner design
The theme is bought in your store from the Theme Store; apps and photography are paid to their providers.
Free or paid theme
Free Shopify theme
Suits you when
- Its sections cover your needs
- You want updates maintained by Shopify
- Budget goes to content and setup
Watch out for
- Fewer built-in specialist features
- Popular free themes are widely used
Paid Theme Store theme
Suits you when
- It includes features you would otherwise need apps for
- Its design suits your products closely
Watch out for
- Licensed to one store
- Third-party theme purchases are final sale, so preview first
Custom work from the old theme
| Item | Moves automatically? | Effort |
|---|---|---|
| Products, collections, customers, orders | Yes, not part of the theme | None |
| Navigation menus | Yes, menus are store settings | Assign in new theme |
| Theme editor settings and section layouts | No | Reconfigure |
| Custom sections and code edits | No | Rebuild or adapt |
| App code added to old theme files | No | Re-add through app blocks or embeds |
Content readiness is the variable you control
If banners, homepage copy, collection images and page text are ready before configuration begins, an installation moves quickly and predictably. If content has to be created or chased during the work, time and cost increase. Preparing a content folder in advance is one of the most effective ways to reduce the quotation.
We send a content list at the start that matches the chosen theme's sections and image sizes.
For an accurate quotation
Tell us
- The theme you have chosen or are considering
- Pages and templates to configure
- Custom features in your current theme
Share
- List of installed apps
- Content you already have
- Any launch date
Example: moving from an old theme
Illustrative example — not a client case study
Situation: A store moves from an older theme with two custom sections to a current free theme.
- One custom section is replaced by a built-in section in the new theme.
- The other, a size guide, is rebuilt as a custom section for the new theme.
- Five apps are re-added through app blocks; two unused apps are removed.
What this shows: The quotation covered configuration, one rebuilt section and app work, with no theme purchase. This example is illustrative.
After installation
Once installed, a theme from the Theme Store receives updates from its developer, which you add to your library when you choose. If the installation kept customisations to theme editor settings, updates are straightforward. Any custom code added during installation should be recorded so it can be checked at each update.
Theme selection support
Choosing the right theme can save more money than any installation discount. A theme that already includes your must-have features avoids custom sections and extra apps later. A short selection exercise, previewing a shortlist with your products, is quoted as a small separate item if you want help choosing.
If budget is tight
Choose a launch-ready scope for the homepage, product and collection templates, and configure content pages yourselves afterwards using the settings guide. Those three templates usually carry much of your sales; the rest can follow.
Questions about Shopify theme installation cost
Is the theme price included?
No. A paid theme is bought in your store directly from the Theme Store.
Is a free theme good enough?
Often, yes. Shopify's free themes cover many stores well.
Why rebuild custom sections?
Custom code belongs to the old theme and does not move automatically.
Will our menus carry over?
Menus are store settings, so they remain; they need assigning in the new theme.
Can we reduce the cost?
Yes, mainly by preparing content in advance and limiting templates to those you need.
Is a test order included?
Yes, in a launch-ready installation.
Does choosing a theme cost extra?
Theme selection help is a small optional item, listed separately.
Sources referenced
Platform features, guidance and rules change. We check the current versions before committing to an approach. This page is general information, not legal advice.
- Shopify Help Center: Adding themes (opens in a new tab) — reviewed 2026-10-22
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