Pricing and quotation guide
Homepage redesign cost
A homepage redesign is one of the most focused website projects: one page, but the most visible one. Its cost depends on how much the message needs rethinking, whether shared elements change and how flexible your platform is.
This page explains the cost factors and how to judge whether the homepage alone is the right place to invest.
Illustrative diagram
Homepage redesign
- Message
- Headline
- Routes
- Sections
- Design
- Build
- Shared elements
- Header
- Footer
- Testing
- Before
- After
What a homepage redesign involves
Most of the work in a homepage redesign is deciding what to say and how to route visitors, then designing sections that do that well on phones and desktops. Building it depends on your platform: some make custom homepage sections easy; others need more development.
If the header and footer change, the work extends to every page that shares them, which is still modest but should be included.
Cost drivers
- Message and copy
- Agreeing the headline, supporting text and routes.
- Number of sections
- Each section needs design and build.
- Shared elements
- Header and footer changes apply sitewide.
- Imagery
- Preparing your photos or sourcing new ones.
- Platform flexibility
- Some platforms need custom development for new sections.
- Testing
- Short tests with people unfamiliar with the business.
Costs paid to third parties (separate from our fees)
- Stock imagery or photography, if needed
- Font licences, if typography changes
These are paid to their providers and listed where needed.
Homepage only, or more?
Homepage only
Suits you when
- Other pages work well
- The main problem is first impressions and routing
Watch out for
- Keep it consistent with other pages
Wider redesign
Suits you when
- Service pages are weak too
- Navigation confuses visitors
Watch out for
- Larger budget and timeline
Testing costs little and tells a lot
A few short tests with people unfamiliar with your business, before and after the redesign, cost little but show whether the new homepage communicates better. They also settle internal debates about headlines and imagery with evidence rather than opinion.
Preparing for a quotation
Share
- Your website address and platform
- Your main visitor types
- What the homepage should lead people to do
Have ready
- Photos of your real work or products
- Any credentials or reviews you can show
Why the homepage is a good first step
Because the homepage shapes first impressions and routes visitors onwards, improving it can lift results across the site at modest cost. It also establishes design decisions that later pages can follow, making any future redesign quicker.
A homepage-first approach
Illustrative example — not a client case study
Situation: A firm's homepage opens with a slider and a long company history; enquiries mostly start from service pages.
- Five-second tests show visitors cannot say what the firm does.
- The slider is replaced with a specific headline and routes to three main services.
- Repeat tests show visitors now describe the business correctly.
What this shows: A focused investment with a clear, testable improvement. This example is illustrative.
Platform makes a difference
On some platforms, new homepage sections can be assembled from existing blocks with little development. On others, each new section needs custom building. Knowing your platform early lets the estimate reflect real build effort, and sometimes suggests a simpler layout that achieves the same goals with existing blocks.
A stepping stone to a wider redesign
Many businesses redesign the homepage first, see the effect and then extend the new design to other pages. The homepage's typography, colour use and section styles become the basis for the rest of the site, which lowers the cost of later phases.
No new running costs
A homepage redesign normally adds no recurring costs, because it uses your existing platform and hosting. The exception is if it introduces new tools, such as a booking widget, which we would list separately.
Questions about homepage redesign cost
Is a homepage redesign cheaper than a full redesign?
Yes, considerably, because it covers one page and its shared elements.
Does changing the header cost extra?
It adds some work because the header appears on every page, but it is usually modest.
Is testing worth paying for?
Yes. It costs little and shows whether the new homepage is clearer.
Will we need new photography?
Only if your current images do not show your real work well. Your own photos are usually best.
Can the new homepage be added to our existing site?
Yes, built within your platform and styled to fit.
When is a homepage-only project poor value?
When the real problems are weak service pages or confusing navigation.
Are copywriting costs included?
Helping shape the homepage message is included; full copywriting for other pages is quoted separately.
Can we reuse existing homepage images?
Yes, if they show your real work well and are good enough quality. Reuse reduces cost.
Does a new homepage need new hosting?
No. It is built within your existing site and hosting.
Is a homepage redesign quick to deliver?
It is one of the quickest redesign projects; agreeing the message is usually the longest step.
Can you also improve the homepage speed?
Yes. Lighter images and fewer scripts are part of building the new homepage.
Is a homepage redesign worth it for a small site?
Often yes, because the homepage shapes most visitors' first impression.
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