Choosing a provider
Homepage redesign services
Redesigning only the homepage is a common, focused project. The risk is a homepage that looks dramatically different from the rest of the site, or one that looks better but routes visitors no more effectively than before.
This page explains how to choose a designer for a homepage redesign and what to ask them.
Illustrative diagram
Homepage redesign
- Shared
- Header
- Footer
- Styles
- Homepage only
- Message
- Routes
- Evidence
- Links to
- Service pages
- Contact
Message first, visuals second
The most important homepage decisions are about words: the headline, who it addresses and the primary action. A designer who starts with layouts and imagery before agreeing the message often produces a beautiful page that says little.
Ask how a designer will agree the message with you before designing. A short, deliberate step here saves rounds of visual revisions later.
Fitting a new homepage into an existing site
| Element | Consideration |
|---|---|
| Header and footer | Shared with every page; changes affect the whole site |
| Typography and colour | Should match or gently lead the rest of the site |
| Buttons and links | Consistent styles avoid confusion |
| Tone of voice | Homepage wording should sound like the rest of the site |
If the homepage moves far ahead of the rest of the site, plan a follow-up to bring other pages in line.
Questions to ask a homepage designer
Approach
- How will we agree the headline and main message?
- How will you decide which routes to show?
- Will you test the design with people unfamiliar with us?
Fit and results
- How will the homepage stay consistent with other pages?
- How will we know the new homepage works better?
- What happens to the header and footer?
Testing clarity before and after
A homepage redesign is easy to test. Before changing anything, ask a few people unfamiliar with the business what they understand from a five-second look and where they would click to find something specific. Repeat with the new design. Clear improvement is the best evidence the redesign worked.
After launch, watch which routes visitors take from the homepage; if the intended routes are used, the design is doing its job.
Warning signs
Slogans instead of statements
Clever lines that do not say what you do.
Designs only shown on desktop
The phone version is where many visitors arrive.
A homepage unlike the rest of the site
Visitors feel they have left the site when they click through.
Keeping the scope clear
Homepage projects can drift into redesigning the menu, then service pages, then the whole site. Agree at the start what is included, typically the homepage and any shared header or footer changes, and note other improvements for later.
How a homepage engagement runs
Test current page
Five-second and find-it tests with unfamiliar people.
Output: Baseline findings
Agree message
Headline, audience and primary action agreed.
Output: Approved message
Design and build
Sections designed phones first and built on your platform.
Output: New homepage on staging
Retest and launch
Same tests repeated; homepage published.
Output: Validated homepage
Who writes the homepage words
The homepage's few words carry more weight than any other text on the site. Some owners write them; others prefer help. Either way, agree the headline and supporting line in writing before design starts, and test them. A designer who helps you sharpen wording, rather than filling space with placeholder slogans, adds real value.
Imagery that shows the real business
Generic stock photos make homepages look interchangeable. A designer should push for images of your real work, products or people, and help prepare them well. Authentic imagery does more for credibility than polish.
Questions about homepage redesign services
Can only the homepage be redesigned?
Yes, as long as it stays consistent with the rest of the site or is the first step of a wider redesign.
Will changing the header affect other pages?
Yes. Headers and footers are shared, so changes appear sitewide.
How do we test a new homepage?
Five-second tests and simple find-it tasks with people unfamiliar with the business, before and after.
Do you write the homepage text?
We can draft it with you or refine your wording. The message is agreed before design.
How long does a homepage redesign take?
Usually much less than a full redesign. Agreeing the message is often the longest step.
Can you redesign our homepage on our current platform?
Usually yes. We check the platform's flexibility first.
Can we test two headline options?
Yes. Showing two versions to different people in a quick test helps choose the clearer one.
Can you redesign the homepage while another team handles the rest?
Yes, if shared styles and the header and footer are coordinated with that team.
Do you provide the homepage design files?
Yes, along with the built page, so others can extend the design.
What if we cannot agree on a headline internally?
A quick test with unfamiliar people usually settles it with evidence.
Will a new homepage affect our search visibility?
Clearer content usually helps. The homepage address stays the same, so there is little risk.
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