Website redesign
Homepage redesign
A homepage has seconds to answer three questions: what is this, is it for me, and where do I go next. Many homepages try to say everything at once, with sliders, long introductions and dozens of links, and end up answering none of them clearly.
We redesign homepages to make the business instantly understandable and to route each kind of visitor to the page that serves them.
Illustrative diagram
- Header — short menu, contact visible
- Specific headline — what and for whom
- Primary action
- Real image — your work or product
- Routes — main services or products
- Evidence — real work and credentials
- Contact
The five-second test
Show your homepage to someone unfamiliar with your business for five seconds, then ask what you do and who for. If they cannot answer, the top of the page needs work. This simple test reveals more than most design discussions.
A clear headline saying what you do and for whom, a short supporting line and one obvious next step usually pass it. Vague slogans, rotating sliders and abstract imagery usually fail.
What a homepage typically needs
| Section | Job |
|---|---|
| Headline and supporting line | Say what you do and for whom |
| Primary action | One clear next step, such as get a quote |
| Routes to main services or products | Send visitors to the right page |
| Evidence | Real work, credentials or genuine reviews |
| How you work | Reduce uncertainty about the process |
| Contact | Easy ways to get in touch |
Why sliders rarely help
Rotating sliders try to promote several messages at once. Most visitors see only the first slide, and moving content can distract and frustrate, especially on phones or for people who find motion difficult. A single strong message with routes below it usually works better.
If several messages matter, give each its own section further down the page.
Homepage redesign checklist
Top of page
- Specific headline, not a slogan
- One primary action
- Image that shows your real work or product
Below
- Routes to main services or products
- Honest evidence
- Contact details visible
- Fast loading on phones
How a homepage redesign runs
Test the current page
Five-second tests and review of where visitors go next.
Output: Findings
Message
Agree the headline, supporting line and primary action.
Output: Approved message
Layout
Design sections and routes, phones first.
Output: Homepage design
Retest
Repeat the five-second test with the new design.
Output: Validated homepage
Routing different visitors
Homepages serve several kinds of visitor: new prospects, returning customers, job seekers, suppliers. The main message should address the most important group, while clear routes, such as service links, a customer area link or a careers link in the footer, take others where they need to go without competing for attention.
Evidence near the top
After saying what you do, a homepage should show quickly why visitors can trust you: photos of real work, credentials you hold, or genuine reviews shared with permission. Evidence placed near the top answers the doubt that follows understanding, before visitors drift away.
Avoid vague claims such as "industry-leading" or "trusted by many". Specific, verifiable evidence persuades; generic praise does not.
A fast first impression
The homepage is often the page with the heaviest images and scripts. Keep the top section light so it appears quickly on phones, defer anything that is not needed immediately and avoid autoplaying video. A slow homepage undermines even the clearest message.
Checking it worked
After launch, compare where visitors go from the homepage with before. If more people reach service pages and contact routes, the homepage is doing its job.
Questions about homepage redesign
What should go at the top of a homepage?
What you do, who it is for and one clear next step.
Should we keep our image slider?
Usually not. A single clear message tends to work better, with other messages lower on the page.
How long should a homepage be?
Long enough to route visitors and build trust. Most visitors move on to other pages quickly.
Can the homepage be redesigned without the rest of the site?
Yes, if it uses the existing design system, or as a first step in a wider redesign.
What is the five-second test?
Show the page briefly to someone unfamiliar and ask what you do. If they cannot say, the message needs work.
Should the homepage list every service?
Show main services as routes; detailed lists belong on service pages.
Should the homepage show prices?
If prices are simple and competitive, a starting price can help. Otherwise link to pages explaining how pricing works.
Should we put news on the homepage?
Only if it is updated regularly. Old news on a homepage makes a business look inactive.
Can video work on a homepage?
A short, optional video can help explain a service, but it should not autoplay or slow the page.
How often should a homepage be updated?
Whenever services, evidence or priorities change, and reviewed at least yearly.
Should the homepage mention prices or locations?
Mention them if they help visitors decide quickly, such as service areas for local businesses.
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