Pricing and quotation guide
Shopify homepage design cost
A Shopify homepage can be redesigned by arranging the sections your theme already has, or by designing and building custom sections that the theme does not offer. Those two routes have very different costs, and many good homepages need only the first.
This page explains what changes the cost of a homepage project and where the money is best spent.
Illustrative diagram
Homepage design
- Review and design
- Evidence
- Directions
- Sections
- Theme sections
- Custom sections
- Graphics
- Banners
- Collection tiles
- Paid elsewhere
- Photography
- Apps
Theme sections or custom sections
Use the theme's sections
Suits you when
- The theme offers the sections you need
- The main issue is content and order
- Budget is modest
Watch out for
- Layouts are limited to what the theme offers
- Content quality matters even more
Add custom sections
Suits you when
- A layout the theme cannot produce
- A distinctive brand presentation
- Interactive features such as shoppable images
Watch out for
- Design, build and device testing add cost
- Custom code must be kept through theme updates
What drives homepage cost
- Evidence review
- Looking at analytics and behaviour before designing.
- Design options
- More directions explored means more design time.
- Custom sections
- Each bespoke section needs design, code and testing.
- Banners and graphics
- Designing hero banners and collection tiles if not supplied.
- Mobile-specific layouts
- Separate crops and arrangements for phones.
- Seasonal variants
- Preparing alternative hero and collection sets for campaigns.
Costs paid to third parties (separate from our fees)
- Product or lifestyle photography
- Stock image licences
- Paid theme licence, if changing theme
- Apps that add homepage features
Photography, licences and apps are paid to their providers and are listed separately.
Imagery is often the real cost
Ambitious homepage designs depend on strong imagery: wide lifestyle photos for the hero, consistent shots for collection tiles. If your current photography is product-only on white backgrounds, a design built around lifestyle images will either need a photoshoot or look unfinished. We design with the imagery you have, or tell you upfront that the chosen direction needs new photography, so that cost is not discovered after approval.
Typical homepage scopes
Typical shapes, not price bands.
| Scope | Includes |
|---|---|
| Rearrange and refresh | Evidence review, new section order, copy and banner updates using theme sections |
| Redesign with theme sections | Design direction, banner and tile designs, phone layouts, section guide |
| Custom homepage | Redesign plus one or more custom sections built and tested for your store |
To quote accurately
Share
- Store address and theme name
- Available photography
- Seasonal calendar
Decide
- Whether custom sections are wanted
- Who will update the homepage later
- Any campaigns to launch with it
Plan seasonal variants once
If your homepage changes for each season or sale, ask for the design to include a small set of variants: a standard version, a sale version and a gift-season version, for example. Built as section arrangements your team can switch between, they avoid paying for a fresh design every few months and keep the store consistent through the year.
Example: refresh rather than rebuild
Illustrative example — not a client case study
Situation: A store's homepage has a five-slide slideshow and lists every collection.
- Analytics show most homepage visitors go to two collections and the new arrivals page.
- The slideshow is replaced by one hero, and three collection tiles lead the page.
- No custom sections are needed; the theme's own sections cover everything.
What this shows: The cost stayed modest because the theme already had the right sections. This example is illustrative.
Where homepage budget is best spent
For many stores, the best return comes from three things: a clear hero message with a route into the range, collection tiles that reflect how shoppers browse, and a fast first view on phones. Decorative extras such as animated sections or elaborate brand storytelling come after those. If the budget is tight, spend it on clarity and speed first.
A homepage that is easy for your team to update also keeps paying back, because seasonal changes no longer need a designer.
Copywriting
Homepage copy is short but hard to get right. If you supply the hero message, collection names and brand text, the cost is lower. If you want the designer to write them, it is listed as a separate item so you can see what it adds.
Questions about Shopify homepage design cost
Is a homepage redesign expensive?
Not necessarily. Rearranging theme sections with better content can be a modest project.
When are custom sections worth it?
When the theme cannot produce a layout that clearly helps shoppers or presents the brand.
Is photography included?
No. If the design needs new photos, we say so and you arrange or commission them.
Do seasonal versions cost extra?
A little upfront, but they save redesigning the homepage each season.
Can we update the homepage later ourselves?
Yes, with editable sections and a guide.
Do you design banners?
Yes, if agreed. Banner design is listed as its own item.
Is copywriting included?
It can be. It is listed separately so you can choose to supply copy yourselves.
Does a faster homepage cost more?
Usually not. Speed mostly comes from fewer sections, lighter images and fewer homepage apps.
Can you reuse our existing banners?
Yes, if they suit the new layout. Reworking them for new sizes is a small item.
Request a Custom Quote
Ask about Shopify homepage design cost
Thank you — your enquiry has been sent.
We have received your message and will reply by email. If you need to add anything, email info@letgetgrow.com.